tag:blogger.com,1999:blog-35877680358665739032024-02-19T05:22:31.675+00:00FASHION YATRAA JOURNEY THROUGH THE UPS AND DOWNS OF THE FASHION INDUSTRY. WHAT MAKES IT TICK, STICK AND SO SLICK!Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.comBlogger24125tag:blogger.com,1999:blog-3587768035866573903.post-3414289004676782472011-02-11T06:32:00.001+00:002011-02-11T06:33:01.835+00:00FASHION ON WHEELS<div dir="ltr" style="text-align: left;" trbidi="on"><span style="color: white;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirfhnobvxrhGs1q42yFfSHo4nzYBJMuioxpfbDpRpO20G7wGK2DApPXEeeP6gLIMMLZaz_QpYZPq_CgE2x8t9nOcUYedZNrfxIlerCkytRNjtczyscJTxN1aMbR0VAqC5prCttpDezyFyM/s1600/Mumbai_734475831.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: white;"><img border="0" h5="true" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirfhnobvxrhGs1q42yFfSHo4nzYBJMuioxpfbDpRpO20G7wGK2DApPXEeeP6gLIMMLZaz_QpYZPq_CgE2x8t9nOcUYedZNrfxIlerCkytRNjtczyscJTxN1aMbR0VAqC5prCttpDezyFyM/s400/Mumbai_734475831.jpg" width="400" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><strong><u><span style="color: white;">Mumbai</span></u></strong></div><span style="color: white;"><br />
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<span style="color: white;">I'm in the city of Mumbai at the moment - the city that never sleeps, the city where people come to fulfill their dreams with stars in their eyes and hope in their hearts. What never fails to impress me is how people are so very 'alive' here. It's like the word 'lazy' doesn't exist in their dictionaries. Everything is so fast paced and nothing is constant. Except the people I see every morning in the local train I take to work. I'm interning at Vogue, Mumbai at the moment, was looking out for some work experience and what better place than Vogue. It's got everything I ever dreamed of. Fashion, Art, Beauty, Creativity and a team of extremely learned and skilled professionals running the company.</span><br />
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<span style="color: white;">Now coming back to the local train bit. The most convenient, easiest and fastest way to travel to work if you're living miles away from your work place. Cause there's one thing at which Mumbai completely sucks, handling the road traffic (it's crazy). Everyday when I climb the 9:12 train I see familiar faces (well they're familiar now as I have been travelling in these trains for over 2 months) who I'm now not comfortable with analysing or criticising their fashion or dressing sense. In the beginning when I started using the train as a mode of transport and I'd see these women dressed in what they thought was 'cool' or 'fashionable' I would scowl at the thought of even wearing anything they put on. It was so not the 'in' thing to do. But then over the weeks I realised how wrong I was. We are a free country and what we do or wear is a matter of choice. It's upto us also as to how we choose to perceive it. Since I am at Vogue and I have been amongst fashion conscious people all my life it is very easy to assume and decide what's in and what's out. And in the case of my co-passengers on the train it was an easy decision to make. </span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTqZZ6YeVE7q1PUgPja7sBaqe8l5SRtFjfQYWr3ppB0UvTPL3kO_mFaRo3cq2t45BxUHlet7y8ZtYa-vuLqUU8UVSK9cgWPpBBO8vrnLZVk-W7L1xBy-uMmU0HYrGm786Ka6WvJ9fSxSEF/s1600/mumbai.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: white;"><img border="0" h5="true" height="227" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTqZZ6YeVE7q1PUgPja7sBaqe8l5SRtFjfQYWr3ppB0UvTPL3kO_mFaRo3cq2t45BxUHlet7y8ZtYa-vuLqUU8UVSK9cgWPpBBO8vrnLZVk-W7L1xBy-uMmU0HYrGm786Ka6WvJ9fSxSEF/s400/mumbai.jpg" width="400" /></span></a></div><span style="color: white;"><br />
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<span style="color: white;">So the point im making here is that we are always taught that Fashion is a kind of free expression, its like art, a creativity that can flow into endless extremes and is a representation of what we see and how we feel about it. If fashion is free then why do we make judgements on how people dress. If wearing the 'it' bag or putting on those oh-so-fashionable' heels is what makes us worthy of adorning this all encompassing word called FASHION then where is our own identity or interpretation of the word. But then also we live in a country where 'hierarchy' is something that is so important and none of these women are forced to put on any of the so called fashion items or turn into fashion divas overnight. So I guess it all comes down to being a matter of choice. </span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjifuASiCTCIU-ZmpQOSHT_85ShFIz63nwxXYIb5WUyI6qOiSiqPUbm1tbgC6clMwbw8FfUnzEIcDnSUg7xy4UIB_1tjwzbXqvyAzy7RlWbXYO3adNy3iee4J6EMJei-iZpgleIja7gGpz/s1600/002.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: white;"><img border="0" h5="true" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjifuASiCTCIU-ZmpQOSHT_85ShFIz63nwxXYIb5WUyI6qOiSiqPUbm1tbgC6clMwbw8FfUnzEIcDnSUg7xy4UIB_1tjwzbXqvyAzy7RlWbXYO3adNy3iee4J6EMJei-iZpgleIja7gGpz/s400/002.jpg" width="400" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><span style="color: white;">contrasting fashion choices</span></div><span style="color: white;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgz-EHt3nLv6OwXF8DFCjClQa-o0ocTuRTW03iA4GT_RYvLa24e3TAtWgVoem3o1KE0PXDaC0E5RB99fo9kfur3T37TPi0Ur-254v1bFDXi5I6jsDsEDbvH0HlmNtZFefNqsHgm-Zeqz5gy/s1600/tarun%252520detail.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: white;"><img border="0" h5="true" height="273" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgz-EHt3nLv6OwXF8DFCjClQa-o0ocTuRTW03iA4GT_RYvLa24e3TAtWgVoem3o1KE0PXDaC0E5RB99fo9kfur3T37TPi0Ur-254v1bFDXi5I6jsDsEDbvH0HlmNtZFefNqsHgm-Zeqz5gy/s400/tarun%252520detail.jpg" width="400" /></span></a></div><span style="color: white;"><br />
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<span style="color: white;">Since we have decided that we love the world of Fashion and we love how it traps us with its beautiful claws, my point is don't judge. Everyone dresses according to what they think is right. So next time you form opinions on someone else, remember you are being judged too.</span><br />
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<span style="color: white;">P.S. - <strong><u>All pictures are courtesy Google.</u></strong> (I forgot to carry my camera and its chord to upload original pics and I just felt like making this post asap)</span><br />
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<span style="color: white;">Ciao</span></div>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com0tag:blogger.com,1999:blog-3587768035866573903.post-42385466289074616772010-08-25T01:18:00.000+01:002010-08-25T01:18:30.729+01:00WEAVE - THE BUSINESS OF FASHIONHello and greetings to all,<br />
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Fashioning Identities is soon going to launch its print magazine called WEAVE. Please click on the following link to have a look at its COVER PAGE.<br />
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https://acrobat.com/#d=eWcdPrw4Iucwbygt3O0Qgg<br />
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Hoping you will love it.<br />
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Feedback is very welcome.<br />
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Ciao<br />
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<a href="https://acrobat.com/#d=eWcdPrw4Iucwbygt3O0Qgg">https://acrobat.com/#d=eWcdPrw4Iucwbygt3O0Qgg</a>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com0tag:blogger.com,1999:blog-3587768035866573903.post-281727408042385892010-08-15T01:58:00.001+01:002010-08-15T01:59:25.943+01:00GO GREEN!<div class="separator" style="clear: both; text-align: center;"></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgPqHR5KtNVTd-reapvT7aVesZoqSIFeDPGemhVl7kexu3L_ke1pk29mEicoDas-cs_xPkGBjZFHzBuB6grlwBlR6PQ86ImRDRNGE8rtincn3jOS_W4Iesytp59vzgNbQI5p8VT_Dv1bId/s1600/vanheusen+eco+image-001.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgPqHR5KtNVTd-reapvT7aVesZoqSIFeDPGemhVl7kexu3L_ke1pk29mEicoDas-cs_xPkGBjZFHzBuB6grlwBlR6PQ86ImRDRNGE8rtincn3jOS_W4Iesytp59vzgNbQI5p8VT_Dv1bId/s400/vanheusen+eco+image-001.jpg" width="346" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="color: white;">(ECO-FASHION RANGE BY VAN HEUSEN)</span></div><br />
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</span><span class="Apple-style-span" style="font-size: x-large;"><span class="Apple-style-span" style="font-size: 19px; line-height: 38px;"><span class="Apple-style-span" style="font-size: medium; line-height: normal;"><span class="Apple-style-span" style="color: white;"><br />
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<div class="MsoNormal" style="line-height: 200%; text-align: justify;"><b><span style="font-size: 14pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;">Organic cotton trousers, jute bags, vegetable dyed dresses, fairly traded – these words might not sound as sexy but fashion brands and designers are now making high fashion and couture lines keeping the environment in mind. <o:p></o:p></span></span></span></b></div><div class="MsoNormal" style="line-height: 200%; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">Designers and brands world over are now creating eco-friendly products to make our closets prettier and safer. The world’s consumption rate today is undeniably something to worry about. Products are discarded before they are entirely consumed. In times of rapid consumption and the deteriorating environmental conditions what is the most important thing we need? The obvious answer is eco-friendly products. The use of eco-friendly or ‘going green’ products is an important step in protecting the environment. And these eco-friendly products not only help the environment but also protect the consumer. </span></b></span><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;">“</span></span></b></span><span class="apple-style-span"><b><span style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;">The use of garments made by organic fabrics not only helps protect the environment from pollution, it also reduces the skin related health issues due to various dyes used in clothes and their reaction to the fibres in various climates,” says Vikash Kumar, Senior Merchandiser, Men’s Department, Gokuldas Images.<o:p></o:p></span></span></span></b></span></div><div class="MsoNormal" style="line-height: 200%; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: 200%; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">The fashion industry is now doing its part in promoting eco-friendly products and many brands are now producing lines using fabrics that are organically grown and using socially responsible manufacturing processes. One of the companies leading the green revolution is Van Heusen. </span></b></span></span><span style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">Janet Arole, Media Relations Executive at Van Heusen spoke on the subject of eco-fashion and their recently launched eco-friendly clothing line. “Limited resources and increasing productivity has put the natural environment around us under tremendous pressure. Mother Nature is straining to stay alive. Reason enough for Van Heusen to get serious about the eco friendly path,” says J. Arole. They have launched a line of formal, semi-formal and casual shirts for both men and women in various styles and colours.</span></b></span></span><span style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;"> </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></b></span></span><br />
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</span></b></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2kiHM0LgfWWvqdBreOeJPeiXizyN4SidgvdSG5LSD3g927B0E5-fzTD2HKdU5yyeJFUsKedZbT7qSJSRgE3zJXAXoDuSOrn2VZewsZb0Q5hGUoVTUEDN52oZytqEH3V2gt6UsTgTIxPxU/s1600/SKirt.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2kiHM0LgfWWvqdBreOeJPeiXizyN4SidgvdSG5LSD3g927B0E5-fzTD2HKdU5yyeJFUsKedZbT7qSJSRgE3zJXAXoDuSOrn2VZewsZb0Q5hGUoVTUEDN52oZytqEH3V2gt6UsTgTIxPxU/s400/SKirt.jpg" width="300" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="color: white;">(ECO-FASHION RANGE BY VAN HEUSEN)</span></div><div class="MsoNormal" style="line-height: 200%; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;"><br />
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</div><div class="msolistparagraph0" style="line-height: 200%; margin-left: 0cm; text-align: justify;"><span lang="EN-US" style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">The question to ask is can eco-friendly fashion be regarded as trendy? There is not much experimentation with looks due to the simple nature of fabrics used to produce these lines and not many people like wearing clothes made by organic cotton or hemp for example. </span></b></span><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;">“</span></span></b></span><b><span style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;">Eco-fashion is not a compromise; the reality is that everyone is learning to work around its constraints,” says J. Arole.</span></span></span></b><span style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;"> </span></b></span></span><span lang="EN-US" style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">According to her, eco-fashion is an extremely misunderstood concept and as long as you are giving the consumer what they want it’s alright to use these techniques. </span></b></span><b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;">“Consumers are more than happy to choose the eco option as long as there is no compromise on the look and feel of the garment,” she added. </span></span></b></span><b><span style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></span></b></div><div class="msolistparagraph0" style="line-height: 200%; margin-left: 0cm; text-align: justify;"><br />
</div><div class="msolistparagraph0" style="line-height: 200%; margin-left: 0cm; text-align: justify;"><span lang="EN-US" style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">But what is eco-friendly fashion really and how is it different from other produced garments? It is a kind of fashion that has </span></b></span></span><span class="apple-style-span"><span lang="EN-US" style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">addressed the needs of the environment as well as socially responsible working conditions. Garments that are produced or made with organic fabrics such as cotton, jute or hemp are considered eco-fashion. The style of such clothing can often range from activewear, outerwear and even haute couture. The fabrics that are grown for these garments are free of any pesticides. There has been growing evidence that chemicals often remain in fibres while growing the fabric. Thus non usage of these not only protects the environment but also the wearer. “</span></b></span></span></span><span class="apple-style-span"><span lang="EN-US" style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">Another element of eco fashion has to do with the way the clothing is manufactured and sold. If the employees making the clothing are not paid a livable wage, or if the working conditions are substandard and hazardous, the clothing fails the free trade practices test,” Ecofashionworld.com.</span></b></span></span></span><span class="apple-style-span"><span lang="EN-US" style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></b></span></span></span></div><div class="msolistparagraph0" style="line-height: 200%; margin-left: 0cm; text-align: justify;"><span class="apple-style-span"><span lang="EN-US" style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;"><br />
</span></b></span></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBbYua3JhP_N6mPjbAms2xwLbP8BFcehtWZPVjSk30bf5FmMnr-t_lzpmECKevlTC3tS7KtMIjA7_wTgZYXwCotYNf36f1JgWOwKmZaSaDKvikREViSlgvu5ce6zY7fkxaWNhyphenhypheneF41dY16/s1600/eco-fashion-shirt-recycling-barneys-loomstate.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><img border="0" height="251" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBbYua3JhP_N6mPjbAms2xwLbP8BFcehtWZPVjSk30bf5FmMnr-t_lzpmECKevlTC3tS7KtMIjA7_wTgZYXwCotYNf36f1JgWOwKmZaSaDKvikREViSlgvu5ce6zY7fkxaWNhyphenhypheneF41dY16/s400/eco-fashion-shirt-recycling-barneys-loomstate.jpg" width="400" /></span></a></div><div class="msolistparagraph0" style="line-height: 200%; margin-left: 0cm; text-align: justify;"><span class="apple-style-span"><span lang="EN-US" style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;"><br />
</span></b></span></span></span></div><div class="msolistparagraph0" style="line-height: 200%; margin-left: 0cm; text-align: justify;"><span class="apple-style-span"><span lang="EN-US" style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">The labour which is involved in making these garments have to be given their due share. “</span></b></span></span></span><span class="apple-style-span"><span lang="EN-US" style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">A final test of true eco fashion is whether the company is giving back to the community. Are they setting aside a certain portion of their profits for charities or environmental action? Are they working to improve the lives of so-called Third World employees making the garments? Are they planting trees for catalogs or supporting local (or remote) schools? One of the tenants of the eco lifestyle is recognizing the interconnectedness of the earth and its people, and sharing the bounty with those in need,” Ecofashionworld.com.</span></b></span></span></span><span class="apple-style-span"><span style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></b></span></span></span></div><div class="msolistparagraph0" style="line-height: 200%; margin-left: 0cm; text-align: justify;"><span class="apple-style-span"><span lang="EN-US" style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">How is Van Heusen doing their bit to keep up with the eco-friendly laws of manufacturing and production? Van Heusen uses organic cotton to make the shirts for their eco line. “</span></b></span></span></span><span lang="EN-US" style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">The shirts are made from 100% organic cotton, which is grown in the most natural conditions. Every care has been taken to ensure that no artificial or chemical substances are used. This ensures that soil cycles are protected, not just helping ecologically but also helping humanity at large,” says Janet. The company’s policy of production also includes taking extra care of the manufacturing process of the fabric. “</span></b></span></span><span style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">Something as small as weed removal also has been done physically without reliance on chemical killers. Balancing the population of insects by using trap crops to lure pests away is just another example of how committed Van Heusen is to its eco line of shirts. And what better way to reap the benefits of these efforts than to follow natural cycles and harvest the cotton when it’s fully ready,” she added. The company is also doing their bit by donating 1% of every item sold in their eco-friendly range to charity.<o:p></o:p></span></b></span></span></div><div class="MsoNormal" style="line-height: 200%; text-align: justify;"><span style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">Along with popular fashion brands both internationally and in our country fashion designers have also given this issue a lot of importance. Internationally designers such as Stella McCartney, Calvin Klein, Narciso Rodriguez, and Versace have taken to the path of organic lines. In 2008 at New York Fashion Week “</span></b></span><span class="apple-converted-space"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;"> </span></b></span></span><span class="apple-style-span"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">instead of using traditional fabrics like silk and cashmere, designers sent out clothing cut from</span></b></span></span><span class="apple-converted-space"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;"> </span></b></span></span><em><span style="border-bottom-color: windowtext; border-bottom-style: none; border-bottom-width: 1pt; border-left-color: windowtext; border-left-style: none; border-left-width: 1pt; border-right-color: windowtext; border-right-style: none; border-right-width: 1pt; border-top-color: windowtext; border-top-style: none; border-top-width: 1pt; font-style: normal; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">sasawashi</span></b></span></span></em><span class="apple-converted-space"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;"> </span></b></span></span><span class="apple-style-span"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">(a Japanese fabric made from paper and herbs), peace silk (a process that lets silkworms live out their full life cycle) and hemp. In a dramatic visual representation of recycling, Belgian designer Martin Margiela draped three vintage wedding dresses over a bustier to make a stunning ball gown,” said Anna Kuchment on Newsweek.com. Whilst the term eco-friendly fashion might have been a well known and tried concept in the West our Indian designers have not been far behind in a mission to support the environment. The term was made popular when fashion designer Anita Dongre launched her collection ‘Grassroot’ at Wills India Fashion Week. Since then on other fashion designers such as Narendra Kumar, Sabyasachi Mukherjee, Rocky S and Naina Shah have also jumped on the environmental bandwagon.<o:p></o:p></span></b></span></span></span></div><div class="MsoNormal" style="line-height: 200%; text-align: justify;"><span style="font-size: 12pt; line-height: 200%;"><span class="apple-style-span"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;"><br />
</span></b></span></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYEb6-ThlhAPzG2iqBh7KHYLs6w2veRhrHett1VhD0u-AJNQf9Hla7CEt_ceBuPv9_WvYtvODqC392F_UkRZ59zbBDLz9dBrP63nk0ZJV1SOMuEVr0iaMabHWCCwR6bnwWhdcp4GRvj67I/s1600/IMG_1217.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYEb6-ThlhAPzG2iqBh7KHYLs6w2veRhrHett1VhD0u-AJNQf9Hla7CEt_ceBuPv9_WvYtvODqC392F_UkRZ59zbBDLz9dBrP63nk0ZJV1SOMuEVr0iaMabHWCCwR6bnwWhdcp4GRvj67I/s400/IMG_1217.jpg" width="400" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="color: white;">(SALMAN KHAN AT VAN HEUSEN INDIA MENS WEEK 2009)</span></div><div class="MsoNormal" style="line-height: 200%; text-align: justify;"><span style="font-size: 12pt; line-height: 200%;"><span class="apple-style-span"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;"><br />
</span></b></span></span></span></div><div class="msolistparagraph0" style="line-height: 200%; margin-left: 0cm; text-align: justify;"><span class="apple-style-span"><span lang="EN-US" style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">Van Heusen had also </span></b></span></span></span><span class="apple-style-span"><span style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">launched the first ever mens fashion week in India in 2009, called Van Heusen India Mens Week. “</span></b></span></span></span><span style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">It was overwhelming to see the kind of response we received in the first year of Van Heusen India Mens Week. Van Heusen India Mens Week in its 2</span></b></span><sup><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">nd</span></b></span></sup><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;"> year is bigger in terms of more shows, more designers, and a larger platform for fresh talent. Our endeavour each year is to make VHIMW a coveted Fashion/Lifestyle event,” says Janet. She also said upon being asked about which designers would be showcasing their collections this year in the show that it was too early to say. So would we be expecting an ‘eco-fashion’ theme in this year’s edition of the fashion week? Only time will tell. </span></b></span><span class="apple-style-span"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></b></span></span></span></div><div class="msolistparagraph0" style="line-height: 200%; margin-left: 0cm; text-align: justify;"><span class="apple-style-span"><span lang="EN-US" style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">With an already successful line of eco-friendly shirts would they be extending their eco techniques into other lines of clothing as well? “</span></b></span></span></span><span style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;">At this point, we’re still on the learning curve, and may be premature to say that we will extend to all other lines immediately. However, the long term vision is to try and extend the eco promise to a much wider level,” says Janet. The company also realises that eco-fashion being very newly commercial in the market will take a little time before it reaches its true potential. “While Eco fashion has trickled down mainstream fashion, it still represents a very small percentage of the market,” she added. <o:p></o:p></span></b></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNDfMiUIVV5rX96dH1ApvJw9SurZNTIp-zcK6NEV34Mj6SWTf_IJfczVBL7dk7jNdWEnVfUctzgNbs6AQcVzh6DyUxF0_7aCDAk50kKzl-bELUX4Wt4vQTiAujbke9se_SKuO58_h-hiCp/s1600/IMG_1501.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNDfMiUIVV5rX96dH1ApvJw9SurZNTIp-zcK6NEV34Mj6SWTf_IJfczVBL7dk7jNdWEnVfUctzgNbs6AQcVzh6DyUxF0_7aCDAk50kKzl-bELUX4Wt4vQTiAujbke9se_SKuO58_h-hiCp/s400/IMG_1501.jpg" width="267" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="color: white;">(Model walking at Van Heusen India Mens Week)</span></div><div class="msolistparagraph0" style="line-height: 200%; margin-left: 0cm; text-align: justify;"><span style="font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="color: white;"><br />
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</span></div>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com0tag:blogger.com,1999:blog-3587768035866573903.post-78940754769372434252010-08-03T23:37:00.000+01:002010-08-03T23:37:33.184+01:00FASHIONING IDENTITIES - IN THE VIRTUAL WORLD<div class="MsoNormal" style="mso-line-height-alt: 12.0pt; text-align: justify;"><div class="separator" style="clear: both; text-align: justify;"><b><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Fashion blogging may just be a recent phenomenon in India but it’s catching on well with the masses.</span></span></b></div></div><div class="MsoNormal" style="mso-line-height-alt: 12.0pt; text-align: justify;"><b><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinY_ka0LaxaQqVuIZQeWAV5qhWWKTLgjcuJId-xZGMTv_Vnens-ZQd1hRKla2a20WjdxZ9QQZmgq4Czxug2m9mGsy9-lHvfsay9u0Y8YNnjlQTyaV69qX-FJCMonByDULwvZDYEK2Pk3sF/s1600/republic+of+chic.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinY_ka0LaxaQqVuIZQeWAV5qhWWKTLgjcuJId-xZGMTv_Vnens-ZQd1hRKla2a20WjdxZ9QQZmgq4Czxug2m9mGsy9-lHvfsay9u0Y8YNnjlQTyaV69qX-FJCMonByDULwvZDYEK2Pk3sF/s400/republic+of+chic.jpg" width="262" /></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">(Work by Republic of Chic)</span></span></div><b><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></span></b></div><div class="MsoNormal" style="line-height: 12.0pt; text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">India is not only home to a large pool of talented designers but also writers that are up to all things ‘fashionable.’ Despite being a fairly new practice, fashion bloggers are gaining more and more recognition in the media. “</span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Characteristic to the world's largest democracy, I imagine unbiased expression through fashion blogging is here to stay in India,” says Ruhi Sheikh, author of fashion blog Republic of Chic. “Lately, we've had a lot of encouragement from the Indian media and are thrilled at the recognition,” she added. </span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">With the arrival of luxury brands and magazines such as Vogue, GQ and Harper’s Bazaar, the term fashion has taken on a new meaning. Everyone wants to be more informed about what is going on in the industry. Hence the magazines and brands have forayed into the Indian market at a time when the consumer is more open to change and is willing to spend more time and money on acquiring them. That’s where fashion blogging has also been able to capture a niche market. While some people are not quick enough to get the latest magazine issues, bloggers already have enough information online discussing fashion and its ‘current’ aspects along with the happenings of the industry. Also it feels great to sit in the comfort of your home or anywhere in the world where you can access the internet to know more. </span></span><span class="apple-style-span"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">In 2007 out of a population of 1 billion in India there were just 8 million internet users out of which only a meagre 27% read or even checked any fashion blogs. As of 2010 the numbers have increased to a roaring 32 million and 62% of the users accessing fashion blogs. <o:p></o:p></span></span></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGoKggLpX8XNRlnEsxbdM5b3pTc-gahUcWQPsIVhk4DDKe6BB2Xd300iwM5bsrDURC-XNRzn4EBDYsObvzpxohf2X70I6D93jduD6zz9dXwmRkLhIjypt4JfqMmKoemrpPsDJbK0WCjQo6/s1600/IMG_0238.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGoKggLpX8XNRlnEsxbdM5b3pTc-gahUcWQPsIVhk4DDKe6BB2Xd300iwM5bsrDURC-XNRzn4EBDYsObvzpxohf2X70I6D93jduD6zz9dXwmRkLhIjypt4JfqMmKoemrpPsDJbK0WCjQo6/s400/IMG_0238.JPG" width="267" /></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">(Work by Vintage Obsession)</span></span></div><span class="apple-style-span"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></span></span></div><div class="MsoNormal" style="line-height: 12.0pt; text-align: justify;"><span class="apple-style-span"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> </span></span></div><div class="MsoNormal" style="line-height: 12.0pt; text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">But it didn’t start off as well. Fashion blogging was referred to as vanity publishing in India initially. It was just a platform for people to discuss their personal opinions or likes and dislikes about a particular subject. None took them seriously and the practise was considered a futile pastime.</span></span><span class="apple-style-span"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> “When we started blogging, in all seriousness, it was just for fun – a place to discuss fashion and throw opinions, views or verdicts at each other. Once it began to take off, we found that we were in a niche that was still quite unexplored and so we decided to make the blog a go-to place for all things fashion with relevance to the Indian scene,” said authors of the blog High Heel Confidential in an interview on blog.blogadda.com.</span></span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> But it has reached a stage where blogger opinions are considered valuable in assessing the state of the fashion industry. “Journalism plays a very important role in upbringing the fashion industry to its actual means,” – Abdul Halder, Fashion Designer. <o:p></o:p></span></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGPcKgbdt-Fuq0hfTDbQaiT64pD8ENWiuRNtEpw_fQ3kJgXKrcDeJwES2WG5727MLPeydQSAxcuyG2ko2SIghtn8Dlxqwpv1-61KnujoL-O4ooyRVnKSgV5sLUseumhxDjTfqP5Iu8S91g/s1600/vir.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGPcKgbdt-Fuq0hfTDbQaiT64pD8ENWiuRNtEpw_fQ3kJgXKrcDeJwES2WG5727MLPeydQSAxcuyG2ko2SIghtn8Dlxqwpv1-61KnujoL-O4ooyRVnKSgV5sLUseumhxDjTfqP5Iu8S91g/s400/vir.jpg" width="266" /></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">(Work by Wearabout)</span></span></div><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></span></div><div class="MsoNormal" style="line-height: 12.0pt; text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></span></div><div class="MsoNormal" style="line-height: 12.0pt; text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Whilst India is just waking up to this new found writing freedom, the West has had a strong practise of blogging for years. Fashion bloggers have gained prestigious statuses and are often front rowers at renowned designer runway shows. One such very interesting success story is Tavi Gevinson, American fashion blogger. She was 11 years old when she started blogging and now at age 13 she is regarded as the ‘frontline of fashion.’ Who would have thought that a teenage blogger would have received that kind of recognition and respect for her opinions and what she discussed on her blog. So while people in every walk and age of life succeed in their blogging careers, India is rapidly recognising the virtual pen power of bloggers. How confident are our fashion bloggers of this new found success and recognition.</span></span><span class="apple-style-span"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> “</span></span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Any new phenomenon is a slow process but we are definitely getting there,” says Smrithi, author of blog, Vintage Obsession. There are also confident reports in the media which state blogging is a new profession reaping and earning ‘business’ like benefits. In an online edition of The Hindu newspaper, journalist Sandeep Dikshit says, “</span></span><span class="apple-style-span"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">India's blogosphere is bucking the worldwide trend and emerging as a nascent "fourth estate" by itself.” <o:p></o:p></span></span></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCkRL2Ikdb7_Fzhj0HDpKSdWN-8nUjmwRbsxhcaendR7uQTVTHohV8QYMN0PMfQtx41-OL65I7SA8gnFEyOT-boolm0WxQriceiz9fCoTjh2jmanADvT6NsBgcyZNK6n-EvtZddurhLSg8/s1600/roc3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><img border="0" height="267" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCkRL2Ikdb7_Fzhj0HDpKSdWN-8nUjmwRbsxhcaendR7uQTVTHohV8QYMN0PMfQtx41-OL65I7SA8gnFEyOT-boolm0WxQriceiz9fCoTjh2jmanADvT6NsBgcyZNK6n-EvtZddurhLSg8/s400/roc3.jpg" width="400" /></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">(Work by Republic of Chic)</span></span></div><span class="apple-style-span"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
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</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> </span></span></div><div class="MsoNormal" style="line-height: 12.0pt; text-align: justify;"><span class="apple-style-span"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Social media has done wonders for every kind of business. And as far as the fashion industry is concerned it has made it have a more personal touch with all kinds of people. Arenas like Facebook, YouTube, Twitter are successful ventures that help educate and market fashion as a live entity. “Social media is a game-changer,” says Fox Rothschild Fashion Law Practice Group chair Staci Riordan on www.hollywoodtoday.net/. “It gives companies the ability to by-pass the traditional gate keepers of fashion. Social media will change the</span></span></span><span class="apple-converted-space"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> </span></span></span><span class="apple-style-span"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">way clothes are marketed and sold, bringing what’s in stores closer to what’s in season as well as allowing customers to purchase the looks they see on the runways, or on TV, as soon as the show is over.” Riordan is the founder and editor of the Fashion Law Blog (</span></span><a href="http://fashionlaw.foxrothschild.com/"><span style="text-decoration: none;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">http://fashionlaw.foxrothschild.com</span></span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">). Designers such as Burberry, Marc Jacobs, and even Prada have streamed fashion shows live for the world to see. A blog is a social media phenomenon that has helped push forward the industry in many ways. <o:p></o:p></span></span></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJ_VR1AD2dSYe0tPisNilot4jCAmLgJPKHjqdMEVG8Sn_SdenOL4jjJdC6dPx4a150eBL87hZ4tx9PitsEHtpUbrSGbvLqukDC-sHpS0gQyG2fFLSshRcs6W7hxXatXYd2PlQGhfo7E0rZ/s1600/IMG_0792.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJ_VR1AD2dSYe0tPisNilot4jCAmLgJPKHjqdMEVG8Sn_SdenOL4jjJdC6dPx4a150eBL87hZ4tx9PitsEHtpUbrSGbvLqukDC-sHpS0gQyG2fFLSshRcs6W7hxXatXYd2PlQGhfo7E0rZ/s400/IMG_0792.JPG" width="267" /></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">(Work by Vintage Obsession)</span></span></div><span class="apple-style-span"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></span></span></div><div class="MsoNormal" style="line-height: 12.0pt; text-align: justify;"><span class="apple-style-span"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> </span></span></div><div class="MsoNormal" style="line-height: 12.0pt; text-align: justify;"><span class="apple-style-span"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Weave spoke with three thriving fashion bloggers in India that have been receiving rave reviews in newspapers and magazines; Ruhi Sheikh from blog Republic of Chic, Smrithi Rao author of Vintage Obsession and Manou who created the blog Wearabout. They all started their blog in early 2010 and have numerous followers from all over the world who read their blogs to know more about their take on the Indian and international fashion scenario.</span></span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> This has definitely given a boost to these writers to churn out more and more interesting articles everyday to keep the reader hooked on. From street style, to DIY tips, trends, latest designer goodies, and snippets from beautiful locales in India these fashionistas speak on all. “The fact that Indian fashion is so global right now is proof enough of the evolution that’s happened here,” says Smrithi.<o:p></o:p></span></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_xvD14uO6oCsxJvUyXF-7Ih8v3x6ve7Us8M6g93X1AhNX67lYBWGnHFRfvtPSopANylGSupprY94rwMFxGxo8g749DDsMmkpNQixXxGy6hk8ZLgbml1zkV-ypeCqQWWo4vkxTNiVv52RP/s1600/roc2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><img border="0" height="251" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_xvD14uO6oCsxJvUyXF-7Ih8v3x6ve7Us8M6g93X1AhNX67lYBWGnHFRfvtPSopANylGSupprY94rwMFxGxo8g749DDsMmkpNQixXxGy6hk8ZLgbml1zkV-ypeCqQWWo4vkxTNiVv52RP/s400/roc2.jpg" width="400" /></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">(Work by Republic of Chic)</span></span></div><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
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</span></span></div><div class="MsoListParagraphCxSpFirst" style="line-height: 12.0pt; margin-left: 0cm; mso-add-space: auto; text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></span></div><div class="MsoListParagraphCxSpLast" style="line-height: 12.0pt; margin-left: 0cm; mso-add-space: auto; text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Republic of Chic is a joint blog that was started by sisters Ruhi and Faiza Sheikh and it discusses “</span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">a visual diary of our daily outfits, a handy tool for both self-indulgence and more importantly, self-reflection. It is also a place you can come to for inspiration, focussed mainly on unexplored Indian boutiques, stimulating street style both ethnic and urban, and little known Indian designers and models” – Ruhi Sheikh. Whereas for Vintage Obsessions writer, Smrithi Rao who is obsessed with all things vintage as the name suggests – her blog initially started out as a forum where she expressed her individual fashion style. “</span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Right now the blog is about easy to do fashion projects and everyday chic looks. Of late readers have been submitting there pictures as well which get featured in the street style section.” Manou on the other hand, the author of Wearabout says “I was living in Mcleodganj, Dharamsala from August to November 2009. I noticed people on the street, local Tibetans & Tourists and in spite of a huge contrast in their dressing style they all looked colourful and interesting. I started photographing them. </span></span><span class="apple-style-span"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">So, I was already clicking street fashion oblivious to the existing street fashion blogs and then a friend introduced me to a Japanese magazine called Fruits by Shoichi Aoki which gave me a direction and then I discovered Sartorialist, Face Hunter and many other fashion blogs but none from India and thus I decided to start a blog of my own.” All three of them have extremely distinct writing style but all our driven by one common force – their love for fashion in any way or form. <o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 12.0pt; text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6Zj6axdGXF8ArDynyoyoaEnE0YXV3CctOWiw0dReAyfkbejOKzIA8jnILHhJx_VJ2ipe1yNhqUHII0mkhjOUyP-CZAxt06eKjEPFC6u34WMBFI0gJx4awvGpT7AIM0O46cYVo_bHxw3Qa/s1600/jodhpur+trousers+3.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6Zj6axdGXF8ArDynyoyoaEnE0YXV3CctOWiw0dReAyfkbejOKzIA8jnILHhJx_VJ2ipe1yNhqUHII0mkhjOUyP-CZAxt06eKjEPFC6u34WMBFI0gJx4awvGpT7AIM0O46cYVo_bHxw3Qa/s400/jodhpur+trousers+3.JPG" width="300" /></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">(Work by Vintage Obsession)</span></span></div><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
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</span></span></div><div class="MsoNormal" style="line-height: 12.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span class="apple-style-span"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Bloggers are bringing Indian fashion to the forefront in various ways. They are discussing it and its aspects more openly to make the reader aware of its changing face. Its perception has been changing in recent times. What opinions do our bloggers who write about the industry think about that? </span></span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">“</span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">I'm resisting the idea that Indian fashion has been a victim of western influences. Although monkey sees, monkey does is deeply ingrained in us as a cultural thing. Indian fashion has managed to keep its essence intact where tradition, modesty and the elegance that comes from them are concerned,” says Ruhi who blogs about Indian fashion consistently. Manou expresses excitement at the thought of how big and fast Indian fashion is developing but feels “</span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">it’s not working much for the masses yet.” Smrithi seems to have utter faith in the ability of designers to churn out one draped wonder after another but feels that so much talent at times is not big enough to support their labels and often “fade away among the deluge.” Whilst Indian fashion is fast progressing into a burgeoning industry with some obstacles to cross – blogging in India is trying to reap its benefits too.<o:p></o:p></span></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYhVD6MAbsS-Cg8J6_QezTWVIsWGjhDaipoIAPKywoGKCCeLpiFCNnuex-PTxcReerS73ObSrtESYonqao-JdCA2xIVHCZMa2AhRuB9DzHLOu1D3V914J3_Qr8OcW0If0NCpu_meBPlNsO/s1600/girlsofsummer.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYhVD6MAbsS-Cg8J6_QezTWVIsWGjhDaipoIAPKywoGKCCeLpiFCNnuex-PTxcReerS73ObSrtESYonqao-JdCA2xIVHCZMa2AhRuB9DzHLOu1D3V914J3_Qr8OcW0If0NCpu_meBPlNsO/s400/girlsofsummer.jpg" width="266" /></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">(Work by Wearabout)</span></span></div><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></span></div><div class="MsoNormal" style="line-height: 12.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></span></div><div class="MsoNormal" style="line-height: 12.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">But how effective is fashion blogging as an authority to speak on fashion in India? The debate of whether blogging is a form of journalism has been in discussion for a while now. Many authors on online articles protest that blogging is not serious journalism. It is just a platform to express personal views on a personal webpage. But the power that comes with a blogger can sometimes be restricted in journalism. As a blogger you are the editor for yourself and no one comes in between your opinion and what you can post online. Whereas in journalism they tend to concentrate or mention things in a biased light. All the three bloggers are not just open to just merely discussing the Bollywood brigade that are more often than required show stoppers at catwalk shows. Whilst the media flocks to fashion shows with renowned celebrity and makes them the centre of attention for fashion trends the three bloggers believe that street fashion is a form of unbiased expression that celebrates freedom of fashion in India and not just catwalk shows that are attended by the gliteratti. </span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">“Street fashion has completely inspired me. I am always noticing what people wear or how they wore something differently. The kind of inspiration I draw is from everywhere. From women working in a quarry - I love how they layer and mix different fabrics and colours (though it’s more of a functional thing for them) to high fashion girls I mostly meet,” says Smrithi. Manou whose blog is mainly inspired by everything on the streets of India is thrilled at the question of how street fashion is inspiring people. In fact through his blog he tries to bring to the forefront people in smaller areas of India that are unaware of the fact that they are actually creating fashion statements by what they wear. His images of people in Mcleodganj and how they remain unaffected with every season be it winter or summer reflects their carefree nature. They dress in the same colourful and enthusiastic way – which clearly shows how people on the streets are extremely confident of their outer wear and don’t believe they are being judged by anyone. Street fashion in other words is free flowing. Ruhi feels that street fashion is “</span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">a gentle education in fashion and individual adaptations of popular trends. I find it more accessible than runway fashion and most inspiring.” <o:p></o:p></span></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgByycL1flQLv7M2tRBpKerhqk_SFM-G10FoBCBgsidfsbNXqFDD3OEA-c-wZJQDrAj0pmTgWmo7X2YJ0WYjV13umMyrEdDTQH2D4VmGTV-B59KLqRR9nqbVW7IpZT_QMf7Dl9AWOng6Fx-/s1600/Alexander+Wang+Sunglasses+DIY+-+Faiza.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgByycL1flQLv7M2tRBpKerhqk_SFM-G10FoBCBgsidfsbNXqFDD3OEA-c-wZJQDrAj0pmTgWmo7X2YJ0WYjV13umMyrEdDTQH2D4VmGTV-B59KLqRR9nqbVW7IpZT_QMf7Dl9AWOng6Fx-/s400/Alexander+Wang+Sunglasses+DIY+-+Faiza.jpg" width="267" /></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">(Work by Republic of Chic)</span></span></div><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></span></div><div class="MsoNormal" style="line-height: 12.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></span></div><div class="MsoNormal" style="line-height: 12.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Whether people debate the authority of fashion bloggers in India it is still a practise that encourages people to be more confident of themselves and their style sense. Fashion blogging has also helped many women know more about styling and dressing up. it has helped educate on various subjects and Smrithi says, “women of all age follow fashion, I get mails from women who are 50+ asking for shopping tips.” Fashion blogging is helping people discover a new side of fashion apart from luxury and couture shows that tend to be limited to the ‘A’ listers. “</span></span><span class="apple-style-span"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">The germination and growth of comment and participation by</span></span></span><span class="apple-converted-space"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> </span></span></span><span class="apple-style-span"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">all</span></span></span><span class="apple-converted-space"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> </span></span></span><span class="apple-style-span"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">people, thanks to blogs, has been phenomenal but it would be naive to believe all bloggers are journalists. In the end, we look to fashion industry experts for credible opinions. I must add though, some very insightful fashion bloggers are fast gaining the credibility with both the blogger world and the fashion industry, says Ruhi. She also adds “Republic Of Chic practises to the already style savvy but more importantly, the uninitiated. Advice is a strong word, we do not consider ourselves authorities on fashion, but need a gentle nudge in the right direction? Sure!”</span></span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> Manou adds “I think as bloggers we all have to do a lot of research, talk to people about the subject we are doing the research on and get as much information as we can. And then make a post which is like publishing an article on your own. So the blogger is not just a journalist, but also a photographer if he/she runs a photo blog, a researcher, an editor and the publisher as well.” <o:p></o:p></span></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeX-fONyoOcLHrh-cwaY8P1Jy2A9NlVkG0AoGKAJvnLrljQn8CxbJ7aYay5Oj3u1LGrV9PgQ-BXQQBhTqfHOGC-I8UIvg2aFW04uvDafA_qlf3r_UgPgH7bcGPxN7evem0CQX_y5Phkzxp/s1600/avni.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeX-fONyoOcLHrh-cwaY8P1Jy2A9NlVkG0AoGKAJvnLrljQn8CxbJ7aYay5Oj3u1LGrV9PgQ-BXQQBhTqfHOGC-I8UIvg2aFW04uvDafA_qlf3r_UgPgH7bcGPxN7evem0CQX_y5Phkzxp/s400/avni.jpg" width="266" /></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">(Work by Wearabout)</span></span></div><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
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</span></span></div><div class="MsoNormal" style="line-height: 12.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Fashion blogging in India has reached a pinnacle in recent times. It has not only helped the industry grow more on various platforms but has also helped people in different ways. If you’re interested in starting a blog the time is perfect as the practise is being thoroughly appreciated in India. The first step towards writing a fashion blog is choosing a niche subject to write about. Since the fashion industry is enormous, it offers a lot of areas to discuss. Always begin with selecting a topic you have interest in and that ways you can commence with what you have more knowledge about. People will begin to recognise your writing and will come back to your blog and you may even be termed a ‘specialist in the subject. Sites that you can start blogs easily on are blogspot.com, wordpress and you can even go on magazine websites such as Vogue, Femina, or Harpers Bazaar and post an entry. Also if you are interested in becoming a regular writer travel to various locations and information and research on your subject plus carrying a camera can be very handy to add that extra edge to your blog.<o:p></o:p></span></span></div><div class="MsoNormal" style="line-height: 12.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></span></div><div class="MsoNormal" style="line-height: 12.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Have a look at </span></span><a href="http://www.fashiontrendsindia.com/"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">http://www.fashiontrendsindia.com/</span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">, </span></span><a href="http://republicofchic.blogspot.com/"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">republicofchic.blogspot.com/</span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> and </span></span><a href="http://wearabout.wordpress.com/"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">wearabout.wordpress.com/</span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> for more information on what kind of work our three bloggers are into. Enjoy their writing and get some inspiration if you’ve been waiting to start a blog.</span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-line-height-alt: 12.0pt; text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></span></div><div class="MsoNormal" style="mso-line-height-alt: 12.0pt; text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHsroofmCpUao7BUZgZnZzrrTcdCxNM68PFJebQ5fIlcH4xH7LoCwK7_8UhQSQLHG4i3rBP1lenznzhbERge2z_sZLB6AG462Nfdz3LiyEAASSBpC-s1M5-rKvV3xfft4KEvkjZ0xNAA5c/s1600/Faiza.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHsroofmCpUao7BUZgZnZzrrTcdCxNM68PFJebQ5fIlcH4xH7LoCwK7_8UhQSQLHG4i3rBP1lenznzhbERge2z_sZLB6AG462Nfdz3LiyEAASSBpC-s1M5-rKvV3xfft4KEvkjZ0xNAA5c/s400/Faiza.jpg" width="267" /></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">(Work by Republic of Chic)</span></span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
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</div>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com0tag:blogger.com,1999:blog-3587768035866573903.post-61456460274857855662010-07-15T18:08:00.002+01:002010-07-15T18:30:47.904+01:00ABDUL HALDER ON 'FASHION AND MUCH MORE'<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5TNYbPmM1tg8_Bv1xCxfRl0Za7WTVd2UgsiSPivBgRXs1kNcSFSTaURbSgORCRrQpIVHXe0X2gr8aI-3HJ094hmQeySGs8hHW6j3hvKJmQsxtVjWGI33klQ0aBTJ2E1UekIg8J-X7K0OY/s1600/abdulhalder1.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5TNYbPmM1tg8_Bv1xCxfRl0Za7WTVd2UgsiSPivBgRXs1kNcSFSTaURbSgORCRrQpIVHXe0X2gr8aI-3HJ094hmQeySGs8hHW6j3hvKJmQsxtVjWGI33klQ0aBTJ2E1UekIg8J-X7K0OY/s320/abdulhalder1.gif" width="249" /></span></a></div><div class="MsoNormal" style="text-align: justify;"><b><u><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">TALKING THREADS<o:p></o:p></span></span></u></b></div><div class="MsoNormal" style="text-align: justify;"><b><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Weave interviews the designer who created a line, inspired by Indian Maharajas for a true ‘King’ - the King of Pop, Michael Jackson. He has also been the only Indian fashion designer to display his collection at the United Nations headquarters. Abdul Halder, a dream creator, weaver and specialist in his field discusses his life, future plans and why he loves doing Bridal wear.<o:p></o:p></span></span></b></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><div class="MsoNormal" style="text-align: justify;"><b><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: magenta;">The birth of a genius...</span><o:p></o:p></span></span></b></div><div class="MsoNormal" style="text-align: justify;"><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Abdul Halder was born in the city of joy - Kolkata, India. He was brought up in Kanpur and in his formative years itself, had always wished to be a fashion designer. He started designing at the age of 19. He received professional education in his field at the Pearl Academy of Fashion and it is after graduating from there that his true ambitions came to life.<o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><div class="MsoNormal" style="text-align: justify;"><b><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: magenta;">The professional journey...</span><o:p></o:p></span></span></b></div><div class="MsoNormal" style="text-align: justify;"><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">After completing his education, Abdul Halder worked as a designer for Deja Vu under Sanjay Malhotra and then moved to Milan in 2003. Internationally he worked for Italian fashion house, SB Italia and took in the fashion and cultural atmosphere. During the second half of 2006 he returned to India to establish himself professionally at Lakme Fashion Week in October in the Generation Next category of designers. “I presented a range of white weddings gowns in my first show at Lakme Fashion week – bridal wear is a very strong passion for me.” Also having won an award frm Hindustan Times for the youngest achiever in fashion design he went on to present collections for 11 seasons at Wills Lifestyle India Fashion Week and Lakme Fashion Week. It is during this period that he got an opportunity to present his collection at the United Nations headquarters in New York during July 2008. “When I was presenting my collection at the UN there were 175 country delegates present there. I was so nervous. It was like I was breathing my last breath.” But this wasn’t the only exciting and nerve wrecking moment in his life. Another milestone in his life that propelled him to fame was designing for the late ‘King of Pop,’ Michael Jackson. “The opportunity to design a collection for Mr. Jackson came through his pianist Miss Roberta Swedien, a legendary classical musician. She assigned my team and me the task for designing a whole range inspired by Indian Maharajas’ for him. Along with designing the collection we had also sent him a lot of Indian gifts for his daughter Paris and son Prince.”<o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
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</span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7tsK5WgZeyH7_FhNI5T5UGnHcoBNqhipkdFnl1XDiXVmqHjKa4LMm39WtXLQVsnczOMtcnPoCfnmTlBnz9K_QhHpQ2uA9YrA4rqONsS5R0RrYp7J58UNy_8Rf2CUnSAkXyl0iIC3XQifW/s1600/c2a0abdul-halder.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><img border="0" height="167" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7tsK5WgZeyH7_FhNI5T5UGnHcoBNqhipkdFnl1XDiXVmqHjKa4LMm39WtXLQVsnczOMtcnPoCfnmTlBnz9K_QhHpQ2uA9YrA4rqONsS5R0RrYp7J58UNy_8Rf2CUnSAkXyl0iIC3XQifW/s400/c2a0abdul-halder.png" width="400" /></span></a></div><div class="MsoNormal" style="text-align: justify;"><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
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</span></div><div class="MsoNormal" style="text-align: justify;"><b><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: magenta;">His inspirations come from...</span><o:p></o:p></span></span></b></div><div class="MsoNormal" style="text-align: justify;"><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Abdul believes in being commercial in his approach. He states that he designs for the consumer in whose hands the end product is supposed to be. All his hard work and toil is to give to the world his fashion sense by appealing to their sensibilities. “I draw my inspirations from whichever section in the market has a demand. What would sell more and where I can execute complete justice to the need.”<o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><div class="MsoNormal" style="text-align: justify;"><b><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: magenta;">How safe is too safe? Being too commercial can mess with creativity...</span><o:p></o:p></span></span></b></div><div class="MsoNormal" style="text-align: justify;"><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">“I’m a business man and my previous experiment during my launch in the Indian scenario didn’t fare as well as I expected to. When I presented my first collection in India at the Lakme Fashion Week in 2006, my collection consisted of white wedding gowns. This theme didn’t go down well with the market.” Abdul didn’t give up even then and tried to use his experimental sense of design on the ramp for a second time. “My second collection was called ‘Mafia Street’ and whereas the men’s collection was a success the womenswear one didn’t go down too well. It was when I started my bridal wear and trousseau line that the Indian fashion industry started accepting my designs. It was a money turner for my business then.” Whilst the consumer rules the roost in our fashion industry the designers don’t compromise on creativity they just experiment with their own techniques and directions.<o:p></o:p></span></span><br />
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</div><div class="MsoNormal" style="text-align: justify;"><b><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: magenta;">West versus East – comparing fashion differences...</span><o:p></o:p></span></span></b></div><div class="MsoNormal" style="text-align: justify;"><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Abdul leaves no praises unfulfilled for the Indian fashion industry, but he feels there is still a long way to go. India has so much to offer and the designers need to realise its rich, cultural heritage is a key in influencing inspirations. “Aesthetics of fashion is quite unclear in our country. Better quality is required in terms of design and construction and we still follow the west which will not make us any more original. Also with the advent of giant fashion houses and luxury brands, Indian designers need to get more corporate and business models need to be reframed to stand in competition to the international brands. Plus quality and justified pricing would be an added advantage.”<o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><div class="MsoNormal" style="text-align: justify;"><b><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: magenta;">Upcoming collections are...</span><o:p></o:p></span></span></b></div><div class="MsoNormal" style="text-align: justify;"><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">“I am currently working on the theme of a Victorian inspired look for my trousseau collection and also on westernwear for women and men in the formal and semi-formal categories to suit different occasions.” This year we are looking forward to his new line at the Wills Lifestyle India Fashion week for Spring-Summer 2011. “I am designing a new prêt dress line for WLIFW this year and I plan to continue re-inventing my trousseau line for LFW.<o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
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</span> </span></div><div class="MsoNormal" style="text-align: justify;"><b><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: magenta;">If I were the last man standing on Earth...</span><o:p></o:p></span></span></b></div><div class="MsoNormal" style="text-align: justify;"><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">“I would always wish to be standing with my better half as she brings meaning to my life.”<o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><div class="MsoNormal" style="text-align: justify;"><b><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: magenta;">Me, myself and I...</span><o:p></o:p></span></span></b></div><div class="MsoNormal" style="text-align: justify;"><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">“I am a struggling designer, who has a long way to go. I need to still make a mark nationally and internationally to reach the pinnacle which I desire. I want to have a better business standard to achieve the best in life.”<o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHYj3P86fNJnRJmOCqSotmMDAZtV89i9TE1Cp0MHSIb7E2j-aEHMfHr9ykdMoMnGiXqUvCM7tO601BKgujyetBefvZIARGuBJvwpzJR9IPVxz0Yq3tyhFI6ty56EJWsFsLom2Tqo_I6wjF/s1600/d1+(1).jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHYj3P86fNJnRJmOCqSotmMDAZtV89i9TE1Cp0MHSIb7E2j-aEHMfHr9ykdMoMnGiXqUvCM7tO601BKgujyetBefvZIARGuBJvwpzJR9IPVxz0Yq3tyhFI6ty56EJWsFsLom2Tqo_I6wjF/s400/d1+(1).jpg" width="357" /></span></a></div><div class="MsoNormal" style="text-align: justify;"><span style="line-height: 115%;"><o:p><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span> </o:p></span></div><div class="MsoNormal" style="text-align: justify;"><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Abdul Halder is extremely humble about his achievements but it is his dedication towards his</span></span><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"> work and love for design that has made him a ‘darling’ of the fashion industry and has put him on the ‘to be dressed by him’ desire list of many celebrities. He has also designed for the likes of Kathleen Kennedy, Tracy Fedrick and the royal families of the Middle East. Log onto </span><a href="http://www.abdulhalder.com/"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: white;">http://www.abdulhalder.com/</span></span></a><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"> to get a glimpse of his exquisite work and creations.</span></span><span style="line-height: 115%;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><o:p></o:p></span></span></div><div class="MsoNormal" style="text-align: justify;"><span style="line-height: 115%;"><o:p><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span> </o:p></span></div><div class="MsoNormal" style="text-align: justify;"><span style="line-height: 115%;"><o:p><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Images courtesy: Google images</span></o:p></span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><div class="MsoNormal" style="text-align: justify;"><span style="line-height: 115%;"><o:p><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Ciao</span></o:p></span><br />
<span style="line-height: 115%;"><o:p><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></o:p></span><br />
<span style="line-height: 115%;"><o:p><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">P.S. - A big thankyou to Abdul Halder for giving Weave his interview</span></o:p></span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
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</div>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com0tag:blogger.com,1999:blog-3587768035866573903.post-14140486685956232692010-07-12T22:01:00.002+01:002010-07-12T22:03:59.054+01:00BAG IT<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGEsrEhm4WfTRMBKgcmQBCpquGXV_xeuLTNW1Y8lTc9M69QxOJEN0Ew_HqEHCl4sw_ET4muPUgEwyxhFYJzk-aaY3xO4wgdj6WEXwN7qac16ltMinYXuubFl7OwNc6oc4Ktej2VLD8Yi8p/s1600/076.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGEsrEhm4WfTRMBKgcmQBCpquGXV_xeuLTNW1Y8lTc9M69QxOJEN0Ew_HqEHCl4sw_ET4muPUgEwyxhFYJzk-aaY3xO4wgdj6WEXwN7qac16ltMinYXuubFl7OwNc6oc4Ktej2VLD8Yi8p/s400/076.JPG" width="300" /></span></a></div><div class="MsoNormal" style="line-height: 200%; tab-stops: 156.1pt; text-align: justify;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="color: white;">Seen on the arms of Lauren Conrad, Kate Winslet and Rachel Bilson, the Spring-Summer 2010 Chanel maxi bag is a must have. The bag is made out of soft, plush leather held up by</span></span><span class="apple-style-span"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="color: white;"> a double chain strap. Its interior completely lined in leather and features the trademark "CC" turn lock, secure clasp. Having being spotted on celebrity arms for years, this bag is a timeless classic. Bathed in a luscious royal blue it is a solution to your wardrobe woes this season. Pair it with a fitted pencil skirt and a tweed jacket for work. It can even work with a flirty feminine dress at lunch or for a formal dinner with your loved one. Check out the other colours available in the design as well, such as lush beige and midnight black. Though we love the effortless style the colour blue lends to it. Priced at </span></span></span><span class="apple-style-span"><span style="font-family: Georgia, serif;"><span class="Apple-style-span" style="color: white;">£</span></span></span><span class="apple-style-span"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="color: white;">1295, it is available at the Bond Street store. If you can't afford it right now, try saving up - you won't regret this investment.</span></span></span></div><div class="MsoNormal" style="line-height: 200%; tab-stops: 156.1pt; text-align: justify;"><span class="apple-style-span"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPXUhnSJrXRDx6OrCwPeemQIdNnTeQGm7VM5pjkr8M7eHhqJRlj39oqE3tv3HKB4Z7w0kuuYuapDp80MjpFoQZGHKJS_BWlUQvA-z8NqyunwUBFyeWv5yWxxq78jQaH8l4Nc4v0HQV3_Sl/s1600/075.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPXUhnSJrXRDx6OrCwPeemQIdNnTeQGm7VM5pjkr8M7eHhqJRlj39oqE3tv3HKB4Z7w0kuuYuapDp80MjpFoQZGHKJS_BWlUQvA-z8NqyunwUBFyeWv5yWxxq78jQaH8l4Nc4v0HQV3_Sl/s400/075.JPG" width="300" /></span></a></div><div class="MsoNormal" style="line-height: 200%; tab-stops: 156.1pt; text-align: justify;"><span class="apple-style-span"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="color: white;"><br />
</span> </span></span></div><div class="MsoNormal" style="line-height: 200%; tab-stops: 156.1pt; text-align: justify;"><span class="apple-style-span"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;"><span class="Apple-style-span" style="color: white;">Ciao</span></span></span></div>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com0tag:blogger.com,1999:blog-3587768035866573903.post-44588529172680419472010-06-30T16:43:00.001+01:002010-06-30T17:20:16.279+01:00AN OVER IMAGINATIVE AND HUNGRY TRIP TO HUMMINGBIRD BAKERY<span class="Apple-style-span" style="font-family: Arial; font-size: small;"><span class="Apple-style-span" style="font-size: 13px;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0JkRXY0kkxoR-ljIJsAGoj9Tn5UVvmfDbrbocAY98PB6NtQIgLUSNyHwlDS7LhU0k0SrpWziU4kaR5yQPBuCCptHSYikx7DW2q800qfuZwPuLOyT8nck5NwKS3-QVW7pdjW6hz-_OkME7/s1600/046.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0JkRXY0kkxoR-ljIJsAGoj9Tn5UVvmfDbrbocAY98PB6NtQIgLUSNyHwlDS7LhU0k0SrpWziU4kaR5yQPBuCCptHSYikx7DW2q800qfuZwPuLOyT8nck5NwKS3-QVW7pdjW6hz-_OkME7/s400/046.JPG" width="400" /></a></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;"><br />
</span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;">Hum a little song to me, oh beautiful bird,<o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;">Let me into your world, oh beautiful bird,<o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;">I’m lonesome and tired, need an escape,<o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;">from all the miseries in this dreary world.<o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;"><o:p><br />
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</div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;">Your scent is so sweet, oh beautiful bird,<o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;">Your colours smile so bright, oh beautiful bird,<o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;">I’m feeling weak in my knees now,<o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;">Please come and take me away from this crowd.<o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;"><o:p><br />
</o:p></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEier6686t7jZPvXeqGCKqNG0rAwBpm4r3uULl7kuscEEvpH95Zp929KNs9nY0wsJR7xXLwpBZS5s-bl0gdDXjkIA7u3AUsaTqt7t1OMyaoUug6BfUwd8knnsob_4O2DQkZvTupC4csN8eew/s1600/057.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEier6686t7jZPvXeqGCKqNG0rAwBpm4r3uULl7kuscEEvpH95Zp929KNs9nY0wsJR7xXLwpBZS5s-bl0gdDXjkIA7u3AUsaTqt7t1OMyaoUug6BfUwd8knnsob_4O2DQkZvTupC4csN8eew/s400/057.JPG" width="400" /></a></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><br />
</div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;">I wait in anticipation just to throw,<o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;">My hands around your little creation,<o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;">Oh! Wait and here it comes, promising salvation.<o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;">As I pick up the round piece of art in my hand,<o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;">Pink icing overflowing with splashes of red glitter,<o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;">A heart in the middle signifying your love,<o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;">Oh hummingbird you heard my cry after all.<o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;"><o:p><br />
</o:p></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguK7PnpXvjpgCvRHqYJdKvoTYjkCwmBjs5I-qm0WndN3OwTp8t8Hrw3XsfGyLIXv6fuWB4euJ9wFuu1ZwrCIud__JVIh6a1lKRym-0a0n8qz2HtICZexOb0CNdC6W1q5xWkfBoDADMl8RK/s1600/048.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguK7PnpXvjpgCvRHqYJdKvoTYjkCwmBjs5I-qm0WndN3OwTp8t8Hrw3XsfGyLIXv6fuWB4euJ9wFuu1ZwrCIud__JVIh6a1lKRym-0a0n8qz2HtICZexOb0CNdC6W1q5xWkfBoDADMl8RK/s400/048.JPG" width="400" /></a></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;"><o:p><br />
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</div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;">It tastes as sinful as it looks,<o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;">Your promises weren’t born out of a lie,<o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;">Cherry red, chocolate brown, sky blue, pistachio green,<o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;">So many more to choose from, oh beautiful bird,<o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;">But as the ‘weight’ watch strikes past its time,<o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;">My desire to pack in more of you<o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;">Turns me into a silent mime. <o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span style="font-family: Georgia, serif; font-size: 12pt; line-height: 200%;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiu6PBXs6XyynbQVMPjsYHNewD7Gsycw9hUOITwtu9NNMAOn6qJT16tiYD_xkdOFq9A23D6vsqphDqrHZxaOjXt9zhnWzwbIkyCwkZn1cOrZCJqF-4ySYk6xeYMtbcvuweJPgUCOovjFeEQ/s1600/062.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiu6PBXs6XyynbQVMPjsYHNewD7Gsycw9hUOITwtu9NNMAOn6qJT16tiYD_xkdOFq9A23D6vsqphDqrHZxaOjXt9zhnWzwbIkyCwkZn1cOrZCJqF-4ySYk6xeYMtbcvuweJPgUCOovjFeEQ/s400/062.JPG" width="300" /></a></div><div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-size: medium;"><span class="Apple-style-span" style="font-size: 16px; line-height: 32px;"><br />
</span></span></div><div class="MsoNormal" style="line-height: 200%; text-align: left;"><span class="Apple-style-span" style="font-family: Georgia, serif; font-size: medium;"><span class="Apple-style-span" style="font-size: 16px; line-height: 32px;">Ciao</span></span></div></span></span>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com0tag:blogger.com,1999:blog-3587768035866573903.post-90919969065807810022010-06-29T19:09:00.001+01:002010-06-29T20:14:28.973+01:00SUMMER SOAKER<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinhvoidtQVMe54buVnpVuWvORAZZgWtnCIp1k0eITjF0oT3mdpyzx155wrZVk8nYCzL9mXLouxijJu6BTquIFyjJFHC-aXCNy1RweUIZfWdXm1cTBFcs0X5wuiVkZHXtzBQcxbzNIgv2wv/s1600/038.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinhvoidtQVMe54buVnpVuWvORAZZgWtnCIp1k0eITjF0oT3mdpyzx155wrZVk8nYCzL9mXLouxijJu6BTquIFyjJFHC-aXCNy1RweUIZfWdXm1cTBFcs0X5wuiVkZHXtzBQcxbzNIgv2wv/s640/038.JPG" width="480" /></b></span></span></a></div><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><br />
</b></span></span><br />
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="line-height: 32px;"></span></b></span></span><br />
<span class="Apple-style-span" style="line-height: 32px;"><div style="text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b>It was a walk back in time at the Fashion & Textile Museum, where designers Foale and Tuffin’s collection was displayed. A perfect dress to infuse in the Spring-Summer 2010 trends was spotted on one of the mannequins. A double breasted, pea collar, sleeveless, reefer jacket dress sings the right tune for this season. A perfect combination of white polka dots on black, it is teamed with a gold chain link belt with the United Kingdom flag logo buckle.</b></span></span><span class="Apple-style-span" style="line-height: 32px;"><span class="Apple-style-span" style="line-height: 32px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b> </b></span></span></span></span><span class="Apple-style-span" style="line-height: 32px;"><span class="Apple-style-span" style="line-height: 32px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b>The wrap around dress made out of polyester blend is the perfect solution to your wardrobe woes. It can be teamed perfectly with a jacket and pumps for a semi-formal look. Or even be worn with airy gladiator slippers and a sun gold sling bag. Take your pick. So this goes as a heads up for all the brands to follow into F&T’s steps. Timeless classics like these reflect chic and effortless style.</b></span></span></span></span></div></span><br />
<div class="MsoNormal" style="line-height: 200%; text-align: justify;"><span style="line-height: 200%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b>Here our some of the other creations by the memorable and most fashionable Foale and Tuffin duo.</b></span></span></span></div><div class="MsoNormal" style="line-height: 200%; text-align: justify;"><span style="line-height: 200%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><br />
</b></span></span> </span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjc86IOjwAbCa6fYFao15aYoWY7mV1lK84PhPf2nFC4JvaFBQxYXhuc5m8-lqpjcNpD-hqFTj5cyBNFuRnNmtjRwSLFYonfY_T2EU2G-DkeT72t47QXgo6QRngh6Kz_e_5BH4uyOv2nt7jL/s1600/027.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjc86IOjwAbCa6fYFao15aYoWY7mV1lK84PhPf2nFC4JvaFBQxYXhuc5m8-lqpjcNpD-hqFTj5cyBNFuRnNmtjRwSLFYonfY_T2EU2G-DkeT72t47QXgo6QRngh6Kz_e_5BH4uyOv2nt7jL/s400/027.JPG" width="300" /></b></span></span></a></div><div class="MsoNormal" style="line-height: 200%; text-align: justify;"><span style="line-height: 200%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><br />
</b></span></span> </span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-WebWyeApVQJQZKL0ECqwKfTpEGuvUxOC9o61uez5LD0qV3BLnSay8HfJ5WRPcdIlP79DLfGib6MBt_IIWaZrRdEbvW_-tMqGkSbQyvfawbBTeOIq4qtaU9B_ITaJMFQlEE4aiQP2Rc-3/s1600/034.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-WebWyeApVQJQZKL0ECqwKfTpEGuvUxOC9o61uez5LD0qV3BLnSay8HfJ5WRPcdIlP79DLfGib6MBt_IIWaZrRdEbvW_-tMqGkSbQyvfawbBTeOIq4qtaU9B_ITaJMFQlEE4aiQP2Rc-3/s400/034.JPG" width="300" /></b></span></span></a></div><div class="MsoNormal" style="line-height: 200%; text-align: justify;"><span style="line-height: 200%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><br />
</b></span></span> </span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpAvEKd-KV_s6p8QgpNDNMYIwntnM6d2G-Iyuzx7NxLvQVjJzDsPxcMD58kcn9oU_B3sjTlW0doqzGGDYMwVm8_UiaQYmH-yTvHy9S8buN3f0roE_NmDmQy0dqk0V4rX2ttNkcHxNOHozL/s1600/049.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpAvEKd-KV_s6p8QgpNDNMYIwntnM6d2G-Iyuzx7NxLvQVjJzDsPxcMD58kcn9oU_B3sjTlW0doqzGGDYMwVm8_UiaQYmH-yTvHy9S8buN3f0roE_NmDmQy0dqk0V4rX2ttNkcHxNOHozL/s400/049.JPG" width="300" /></b></span></span></a></div><div class="MsoNormal" style="line-height: 200%; text-align: justify;"><span style="line-height: 200%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><br />
</b></span></span> </span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzgdLPjdijOU800OBoDZePBj8OrcZDitM2S_L9RrbR_aQEmQcGv3NK7ne94p-sl074C_ma5VplNNcwusu8p18VpFEoZaKiUuVFtJ1E2B00MEz3uTOwgMdU1V2AT36YiwQnhd_yHGTa7Gj9/s1600/062.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzgdLPjdijOU800OBoDZePBj8OrcZDitM2S_L9RrbR_aQEmQcGv3NK7ne94p-sl074C_ma5VplNNcwusu8p18VpFEoZaKiUuVFtJ1E2B00MEz3uTOwgMdU1V2AT36YiwQnhd_yHGTa7Gj9/s400/062.JPG" width="400" /></b></span></span></a></div><div class="MsoNormal" style="line-height: 200%; text-align: justify;"><span style="line-height: 200%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><br />
</b></span></span> </span></div><div class="MsoNormal" style="line-height: 200%; text-align: justify;"><span style="line-height: 200%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><br />
</b></span></span> </span></div><div class="MsoNormal" style="line-height: 200%; text-align: justify;"><span style="line-height: 200%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b>Ciao</b></span></span></span></div>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com0tag:blogger.com,1999:blog-3587768035866573903.post-14045280331528074142010-06-20T03:15:00.004+01:002010-06-29T20:09:01.124+01:00FASHION PRODUCER AASTHA SHARMA, FROM HARPERS BAZAAR, INDIA - GIVES US TIPS ON HOW TO GET GORGEOUS THIS SUMMER AND TALKS ABOUT HER EXPERIENCES IN THE INDUSTRY THIS FAR<div class="MsoNormal" style="line-height: normal; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b>In the Limelight this month we have Aastha Sharma, 24 years of age, from New Delhi, India. With heaps of experience, an award for youngest stylist at Channel [V], successful stints at And Persand, the Man, Platform and Mega Modelz magazine, Sebastian International, Wella and L’oreal, she is now a Fashion Producer at Harper’s Bazaar. Accompanied by a flashy resume and a contagious smile, she discusses her experiences this far in the world of fashion, and why styling is what she truly loves doing.<o:p></o:p></b></span></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaKF4qbzbaHQD7s5SP9DVi9GbtiZaNvkID97ivzoNYUkkiw_MrkhXKxLeYV-zkMZquL-K-Y99XGmD2aZ6owAIMbI7B07njITqpfucfoLNyriY-SXxskgkj9WRo5NLyrXuquONYKa5C3QvL/s1600/2L4F0661.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaKF4qbzbaHQD7s5SP9DVi9GbtiZaNvkID97ivzoNYUkkiw_MrkhXKxLeYV-zkMZquL-K-Y99XGmD2aZ6owAIMbI7B07njITqpfucfoLNyriY-SXxskgkj9WRo5NLyrXuquONYKa5C3QvL/s640/2L4F0661.JPG" width="425" /></b></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span></div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Q. What training did you undergo to become a fashion stylist and why this profession?<o:p></o:p></span></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b>A.</b></span></span></i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b> </b></span></span><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b>OKAY! That’s an interesting question. I actually did not have any education in the field. Whatever I have learnt is through experience. I pursued a masters degree in fashion merchandising, but I was never really interested in the course nor did I intend to take up merchandising as a profession. Since day one in college, I wanted to get into styling, and as there was no professional course at that time, I started assisting the senior stylist of one of the leading magazines in India, and thereafter a lot of opportunities opened for me. I grew while learning from the seniors in this field.<o:p></o:p></b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b> </b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b> </b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Q. What is your main job as a fashion stylist? What are the stages of creative planning for styling?<o:p></o:p></span></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b>A. Well, as many perceive, styling is not just going and picking up garments and accessories from branded stores or designer boutiques and merely putting them onto the models. Proper planning is required to produce the kind of look you want for the shoot or feature.<o:p></o:p></b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b>It all starts with a concept. This concept usually arises from the current season trends that are doing the rounds on the catwalk and also involves trends that have been forecasted for future fashion weeks.<o:p></o:p></b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b> If it’s a fashion shoot, then trends, styles and seasons are the most important factors that determine a concept. Once your concept is decided, we try to figure out which designer’s clothes best suit your idea for the shoot. For instance in case of a sports fashion story, we would pick out brands or designers that specialise in that kind of style of clothing.<o:p></o:p></b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b>You then plan to source garments/accessories from them. Around the same time, we need to keep in mind that there is synchronization in all the garments, accessories and shoes we pick up. There has to be a common element that befits the concept. It’s like a storyline which goes in a logical direction, the end doesn’t come before the start and the start doesn’t begin at the end. <o:p></o:p></b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b>I always make sure, that my location and model fits into the story. Location is an extremely essential setting for any good shoot. The photographer, hair and make- up artists make up the key elements of the shoot. As the stylist monitors how the shoot is being styled, from clothes, make-up, hair, models, creative poses etc. Therefore, it’s not just about clothes; it’s about every little thing which is essential for a successful shoot.<o:p></o:p></b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><o:p><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></o:p></b><b><o:p><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></o:p></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Q. What was the turning point of your career that helped you gain confidence of continuing in the field, despite having no formal education in it?<o:p></o:p></span></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b> </b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b>A. I think my experience at Channel V (leading music channel in India) was the turning point in my career. It taught me the smallest to the biggest of things on how to be a good stylist. I handled various show segments and styling, make-up and hair for the video jockeys or anchors, which made my focus towards styling very clear. It made me learn how to handle projects individually, learn and grow more with practical experience. There has been no looking back ever since.<o:p></o:p></b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjab7XO_uW2l1BRkIhZqX3Zm1AgZv3DT9jnt6l_I37k8I4zvgu140_pT6DbIeBtuvMX8YSnRbmsOap7kupcrFre3sQp75K2NBRF6-kr3XNO47e9h1s8P_2F68w_ugel7sSiSnQ6t6zn1T5J/s1600/PROFILE+(6).jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjab7XO_uW2l1BRkIhZqX3Zm1AgZv3DT9jnt6l_I37k8I4zvgu140_pT6DbIeBtuvMX8YSnRbmsOap7kupcrFre3sQp75K2NBRF6-kr3XNO47e9h1s8P_2F68w_ugel7sSiSnQ6t6zn1T5J/s640/PROFILE+(6).jpg" width="428" /></b></span></span></a></div><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></b><br />
<b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Q. Which are the most important projects you have worked on up till now and any with any favourite Indian celebrities?<o:p></o:p></span></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b> </b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b>A. I have worked with Bollywood celebrities like Neha Dhupia, Kalki, Jacqueline Fernandez, Imran Khan, Genelia D’souza, Juhi Chawla, Kangana Ranaut and many of the top Indian models. But my most important project was styling for Get Gorgeous season 5 (reality television show/talent model hunt) for channel V. Working with top celebrities is always great. They are very comfortable with their skin and never have any issues with experimentation.<o:p></o:p></b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Q. How do you keep yourself up to date with the latest fashion trends?<o:p></o:p></span></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b> </b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b>A. Well there are lots of ways. Constant update at the fashion weeks helps a lot. Plus internet is bliss to us all. Style.com makes me keeps me abreast of all the international designers and the kind of trends they are showcasing on the catwalk. I also keep in touch with designer and brand public relation agencies which are again very important for stylist. They keep me updated with all the new brand launches, extensions etc. that help look at the kind of looks they are making for the season. Plus magazine, forecasting sites etc are very helpful. I also draw inspiration from a very important source and that is street style or street fashion. How people dress shapes what they think of fashion and how their personal style statement is. Various designers refer to the streets for stimulation.<o:p></o:p></b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Q. You are working at Harpers Bazaar at the moment-how did that come about?<o:p></o:p></span></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b> </b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b>A. Yes, Harpers happened by chance. I had quit my previous job and had become a freelance stylist. I just wanted some time off a hectic work schedule and decided to be my own boss for some time. I was sitting with a friend and discussing the same when he got a call from the editor at Harpers, telling him that they were on the look out for a fashion producer. He sent in my resume without asking me and then soon after I got a call from Harpers. I was a little shocked as I wasn’t too keen on joining Fashion producer’s post. But then I was informed about the role I was supposed to play which included the whole package of organisation, monitoring, deciding and styling a shoot. So I went for it. There was a job which involved everything I loved about a fashion shoot. <o:p></o:p></b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b>The environment at Harpers is extremely professional. Everyone knows what they have to do and is always monitored by a time plan. It is a nurturing experience to be around people who are not only fashion forward but very skilled and proficient in their field. <o:p></o:p></b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKyEkGKT5KJwqziEl1N-mGngUjblp_GVFIbT3AXfDupIjlkQk-q5J1uwoFKMAiadYpX-nEYjH5APdnyPkDnT9Vx3dEfIbfBZwgFGPHPXlKhdeJyg6n1amYLvY8xiSTjf5wD2EGhiBfiEkr/s1600/AND+PERSAND+COVER.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKyEkGKT5KJwqziEl1N-mGngUjblp_GVFIbT3AXfDupIjlkQk-q5J1uwoFKMAiadYpX-nEYjH5APdnyPkDnT9Vx3dEfIbfBZwgFGPHPXlKhdeJyg6n1amYLvY8xiSTjf5wD2EGhiBfiEkr/s640/AND+PERSAND+COVER.jpg" width="476" /></b></span></span></a></div><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></b><br />
<b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Q. What is it that you enjoy most about your career apart from the styling bit?<o:p></o:p></span></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b>A. Almost every two weeks I get to meet so many different people from different walks of life, especially when I travel and I just love doing that. That makes my job even more fun and interesting to always be on the move.<o:p></o:p></b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Q. Who is on your wish list for styling in the future?</span></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">A.</span></span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></i></b><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b>I would love to style Jennifer Aniston. I personally think she is very chic and any kind of look would suit her. She is one celebrity whose looks you can experiment with to a maximum limit and she would still look gorgeous. <o:p></o:p></b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b>In Bollywood, I would love to style Twinkle Khanna as she is beautiful and graceful with the clout to carry off any look.<o:p></o:p></b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><i><o:p><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></o:p></i></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Q. What are the tips you can give to a budding fashion stylist?<o:p></o:p></span></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b>A.Well all I can say is be ready for the hard work and learn, learn and learn even more, through your experiences. Be ORIGINAL. Take inspirations but NEVER follow anybody’s work style. Assist good stylists and before doing that, study the work that the particular stylist has done. Every stylist has a different vision on how he/she handles things. So if that matches your fashion taste then that’s the best. See what your forte lies in. Having a styling kit is very essential for any stylist. Read magazines go through all the style websites and keep yourself updated with trends-which include the different silhouettes, colours and fabrics in vogue and the designers using them.<o:p></o:p></b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTdGjLDFDxJAJ1MMo2EC5BrBYhz23To_ZrdmnI8ByYB2Xj01TI7DWfpLlg68VZBN8L7hXwe_GbziZRiun7ysZEh8yoOW8I1O2RBlLsJ4UOoJILkzBxttKS7-5wOHY7-2RjZuGacVn-ki0M/s1600/MEGA+MODEL+MAGAZINE-+COVER+OCT-DEC+ISSUE.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTdGjLDFDxJAJ1MMo2EC5BrBYhz23To_ZrdmnI8ByYB2Xj01TI7DWfpLlg68VZBN8L7hXwe_GbziZRiun7ysZEh8yoOW8I1O2RBlLsJ4UOoJILkzBxttKS7-5wOHY7-2RjZuGacVn-ki0M/s640/MEGA+MODEL+MAGAZINE-+COVER+OCT-DEC+ISSUE.jpg" width="494" /></b></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span></div><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Q. What are your future plans?<o:p></o:p></span></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b> </b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b>A. I plan to work with Harpers for sometime as I am enjoying the work here. I want to eventually start my own company which will deal with all aspects of fashion- styling, fashion shows/events. I also love shoes and I want to get into shoe designing as well someday. So hopefully am going to start working towards that as well and have my own shoe label.<o:p></o:p></b></span></span></i></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Now for the most exciting part of this interview, Aastha decided to lend us some tips to keep ourselves uber chic and absolutely gorgeous this summer. Follow these simple steps to step up that gorgeous outfit a notch.<o:p></o:p></span></span></b></div><ul style="margin-top: 0cm;" type="square"><li class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">“Keep it simple with the clothes, but go completely crazy on shunky accessories and shoes in bright, bold hues. What’s absolutely in this summer is neutral shades of garments teamed with wild and out there colours. Accessorise and do it well and in large amounts. But definitely do not forget to keep up a contrast with your clothes.”<o:p></o:p></span></span></b></li>
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">“Since the summer season in India is boiling hot, I would advise you to keep the make-up to a minimum. Wear a natural, oil free foundation during the day. Keep the base light and experiment with lip balms. My favourite this season is the Inglot orange lip colour. So go with a slight brush of the bronzer to get that sun kissed skin and dabble your lips with shades of pink and ginger. For nail paints, also go in for bright shades such as minty greens, sea blues and grape purples.”<o:p></o:p></span></span></b></li>
<li class="MsoNormal" style="line-height: normal; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Straight hair is always in, especially how effortlessly you can style it in anyway and it’ll stick. This season tops it up with a messy bun and a few strands here and there. Doll it up with a funky hair band with feathers and beads or go in for colourful rubber bands to highlight your look.<o:p></o:p></span></span></b></li>
</ul><div class="MsoNormal" style="line-height: normal; margin-left: 18.0pt; text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-byPruXqFWQ8Y6WlVSDR-FRNXtYqcKz_pniL1KmaRXhJAGRtCWVCqmUM7ZUanwg9mrigTFNr2RbZ4WLkxxEZQF3-wxo0fC-nqy8VOlwrgdQ3AU5U9laGQR6OI7gC0wLKR8Tz9mgIsvYfh/s1600/Mega+model+magazine.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-byPruXqFWQ8Y6WlVSDR-FRNXtYqcKz_pniL1KmaRXhJAGRtCWVCqmUM7ZUanwg9mrigTFNr2RbZ4WLkxxEZQF3-wxo0fC-nqy8VOlwrgdQ3AU5U9laGQR6OI7gC0wLKR8Tz9mgIsvYfh/s400/Mega+model+magazine.jpg" width="400" /></b></span></span></a></div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrfwL54lOoLOXxMQ7KDBtdQUUo_hcBJ00Tu_TzClk2nUe2tIZY36J-5NZPU8jIv3uuNjUxVo-PnK7N4tdayj1oI0c0tuLkklREcmH-C8HqzwbxrdqkjH31GduIkUvgMVp3h5lawj74kK0P/s1600/AKASH+DAS+-MEGA+MODELZ+FASHION+STORY+(5).jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrfwL54lOoLOXxMQ7KDBtdQUUo_hcBJ00Tu_TzClk2nUe2tIZY36J-5NZPU8jIv3uuNjUxVo-PnK7N4tdayj1oI0c0tuLkklREcmH-C8HqzwbxrdqkjH31GduIkUvgMVp3h5lawj74kK0P/s400/AKASH+DAS+-MEGA+MODELZ+FASHION+STORY+(5).jpg" width="308" /></b></span></span></a></div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span></div><div class="MsoNormal" style="line-height: normal; margin-left: 18.0pt; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">"For more tips on how to ‘Get Gorgeous’ look at the work of </span></span></b><span class="apple-style-span"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">stylist Deep kailey from Vogue India and from the international platform, Barbara Baumel and celebrity stylist Joe Zee.</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> I swear by their techniques." - Aastha Sharma<o:p></o:p></span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="color: white;"></span></b></span></div><div class="MsoNormal" style="line-height: normal; margin-left: 18.0pt; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span></div><div class="MsoNormal" style="line-height: normal; margin-left: 18.0pt; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Well I hope you all have enjoyed this interview and these tips. Keep it simple this summer and try to enjoy the weather as much as you can. The monsoons can be a bit harsh on our pedicures.<o:p></o:p></span></span></b></div><div class="MsoNormal" style="line-height: normal; margin-left: 18.0pt; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span></div><div class="MsoNormal" style="line-height: normal; margin-left: 18.0pt; text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Ciao<o:p></o:p></span></span></b></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><b><br />
</b></span></span><span class="Apple-style-span" style="color: white;"><b> </b></span></div><div class="MsoNormal" style="line-height: normal; text-align: justify;"><br />
</div>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com0tag:blogger.com,1999:blog-3587768035866573903.post-90416817460912043062010-06-17T04:46:00.001+01:002010-06-29T20:10:52.135+01:00BRIGHTEN UP YOUR DAY WITH A DASH OF YELLOW!<div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">One colour that I feel can do wonders for anyone is ‘Yellow.’ It has the charm and vivacity to make anyone glow with its radiant hue. Many might feel that yellow can be a bit too loud of experimental for them. But here’s the good news everyone. It’s not just bright or bling yellow that you have as options. There are many shades you can work with for an outfit to dazzle anyone’s eyes in every season.<o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">We all love the Sex and the City girls and what we adore most is Sarah Jessica Parker’s impeccable taste in clothes. But she also never ditches a fashionistas’ advice and so we saw her donne a beautiful yellow/lemon Valentino gown for the Sex and the City 2 premiere in New York. Old news you might think. <o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> </span></span></div><div class="separator" style="clear: both; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEix6BD5HKW2dCTUQz8BC5PpxAkJXZEfuPbdO1-ISwRNnBSrHjFYKiw70a2U0dOD7Y9HZCqt-mFGPXVqxDG92yGJEBKjDarfma8RM3Gzp5K_UoZ4671M4y-5aE4-BScthibqvE_Zefr9w8tx/s1600/article-0-09BCFE6F000005DC-634_306x636.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEix6BD5HKW2dCTUQz8BC5PpxAkJXZEfuPbdO1-ISwRNnBSrHjFYKiw70a2U0dOD7Y9HZCqt-mFGPXVqxDG92yGJEBKjDarfma8RM3Gzp5K_UoZ4671M4y-5aE4-BScthibqvE_Zefr9w8tx/s640/article-0-09BCFE6F000005DC-634_306x636.jpg" width="307" /></span></span></a></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> </span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">(Source for image: </span></span></span><a href="http://www.dailymail.co.uk/tvshowbiz/article-1281435/Sex-And-The-City-2-Sarah-Jessica-Parker-Kristin-Davis-add-nighttime-glamour-sparkly-dresses-premiere-afterparty.html"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">http://www.dailymail.co.uk/tvshowbiz/article-1281435/Sex-And-The-City-2-Sarah-Jessica-Parker-Kristin-Davis-add-nighttime-glamour-sparkly-dresses-premiere-afterparty.html</span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">)</span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> </span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Well check out Kristen Stewart (Bella) of Twilight fame that has the most androgynous sense of dressing, but she seems to pull of every garment or style with much élan and sophisticated grace of a girl in tune with the latest trends. While promoting ‘Eclipse’ the third film of the series in Australia, she put on a very fitted and sexy mini-skirt that was quite unexperimental design wise but the colour took our heart away. Especially because it was teamed with a simple, grey fused with black t-shirt and a pair of gorgeous matte black stilettos screaming effortless chic.<o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> </span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2zpgo0RWEgJCcKdoeyn_iqFGeGkhPku1CUEqLMVKh0biB7CzBQksIXcxc3Rzih8NKGR5SysVSI21MbYxRxRHW_kqemejmUxftL84Cyyps6xQmmwuuTwS8KWjzCDT7WwDdDAk5fFc3x_q9/s1600/5410761_spl184346_005.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2zpgo0RWEgJCcKdoeyn_iqFGeGkhPku1CUEqLMVKh0biB7CzBQksIXcxc3Rzih8NKGR5SysVSI21MbYxRxRHW_kqemejmUxftL84Cyyps6xQmmwuuTwS8KWjzCDT7WwDdDAk5fFc3x_q9/s640/5410761_spl184346_005.jpg" width="427" /></span></span></a></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> </span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">(Source for image: </span></span></span><a href="http://www.entertainmentwise.com/photos/53765/7/Kristen-Stewart-And-Taylor-Lautner-Promote-Eclipse-In-Australia-Pictures"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">http://www.entertainmentwise.com/photos/53765/7/Kristen-Stewart-And-Taylor-Lautner-Promote-Eclipse-In-Australia-Pictures</span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">)</span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> </span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Even Dannii Minogue stepped out in a flashy yellow frock at the Elle Style awards 2010 embracing the colour trend.<o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> </span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_UI2y35trYlZHDLWACrOGQbo4dR57dgjpHmI7rbG0PkDU7oK6F7uiu81jc45BG18EbUpaF12R8k7Bfmk4m7BMJhndEl5eLjWIIJis-iT6F9hWiH23ZAmlWG-ORk0bbW6PU4BpJda7tl3-/s1600/image-6-for-elle-style-awards-2010-gallery-759322449.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_UI2y35trYlZHDLWACrOGQbo4dR57dgjpHmI7rbG0PkDU7oK6F7uiu81jc45BG18EbUpaF12R8k7Bfmk4m7BMJhndEl5eLjWIIJis-iT6F9hWiH23ZAmlWG-ORk0bbW6PU4BpJda7tl3-/s640/image-6-for-elle-style-awards-2010-gallery-759322449.jpg" width="434" /></span></span></a></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> </span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">(Source for image: </span></span></span><a href="http://www.mirror.co.uk/celebs/news/2010/02/23/pregnant-dannii-minogue-dazzles-in-yellow-outfit-at-elle-style-awards-115875-22062831/"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">http://www.mirror.co.uk/celebs/news/2010/02/23/pregnant-dannii-minogue-dazzles-in-yellow-outfit-at-elle-style-awards-115875-22062831/</span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">)</span></span><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">If you aren’t the sort who follows the celebrity bandwagon for trend advice, think of the soothing effect the colour has on you. Yellow is a symbolism of warmth, delightfulness and it exudes openness as well. Different shades of yellow can also suit different complexions. Yellow, especially can lend a personality youth, vigour and a cheerful demeanour. Along with being bright and happy, it is also sensual.<o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Pallavi Mohan of brand ‘Not So Serious’ Spring-Summer 2010 collection at the Wills India Fashion week displayed a solidarity with the sunshine for a collection filled with yellow delights.<o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> </span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPp1H1I6AII145obqrySqHHkg7t57fhB9VP6jT7EOikvTSDDu0YRJjc0LVNcVITvTzckI3n2P4wlx5LMGHJ1xREaqm3z0FzmPyLLYjxQzKSxjdPnJ9169ElH_eIG2pV6eihTEM9fMxJE3v/s1600/Pallavi+Mohan+(9).JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPp1H1I6AII145obqrySqHHkg7t57fhB9VP6jT7EOikvTSDDu0YRJjc0LVNcVITvTzckI3n2P4wlx5LMGHJ1xREaqm3z0FzmPyLLYjxQzKSxjdPnJ9169ElH_eIG2pV6eihTEM9fMxJE3v/s400/Pallavi+Mohan+(9).JPG" width="267" /></span></span></a></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> </span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjc5EG52fE7AZt7Vv_bdjmqZ0Px6F3lGBpq6RaSEGTbBwT3GF22B8hNXizpRdNofNCi0z-RkWpY8BtiZXbP_z5N34kfD0LKPfUuCV4bsSFyxFuDxWoBb2eELrvjBdI-_6Au4IKJCRYOxcQQ/s1600/Pallavi+Mohan+(10).JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjc5EG52fE7AZt7Vv_bdjmqZ0Px6F3lGBpq6RaSEGTbBwT3GF22B8hNXizpRdNofNCi0z-RkWpY8BtiZXbP_z5N34kfD0LKPfUuCV4bsSFyxFuDxWoBb2eELrvjBdI-_6Au4IKJCRYOxcQQ/s400/Pallavi+Mohan+(10).JPG" width="267" /></span></span></a></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> </span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">(Source for images: </span></span></span><a href="http://www.vogue.in/content/pallavi-mohan-0"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">http://www.vogue.in/content/pallavi-mohan-0</span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">)</span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> </span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">To avoid melting in this summer heat, support the sun and dress the colour. It’s not just garments that are bathing in sunlight, its accessories including bags and shoes too. So team that pretty yellow dress with a white blazer and a chunky pair of bangles or danglers and go with white shoes for an uber cool look.<o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">If a whole yellow dress is not your type, team a stripped yellow tank top with denim shorts and a muted gladiator sandal or casual flip flops for a day out with the gals.<o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Look for plastic flowers as hair accessories in bright yellow to doll up that hairdo and if you are feeling more than happy go and pick up yellow rimmed glares, they’ll do you good.<o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">For a more formal look, team a lemon yellow t-shirt with grey high waisted trousers and put on a silver bracelet (preferably tiffanys’) with pumps.<o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRdXjvdoWG2UzlU_5Fh6oIXQdYuSMvD7O4o-RBc6tJoJKCgQYyMEzR6OEoTzx6zOFZcYiZ8rqLA8bmHXkSzHBBmX7zEazQUveIwBZPc_o3XJZVs5zIGC3D4d2U0GEfUr8U1MbF3Sj7zm8S/s1600/img-set.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRdXjvdoWG2UzlU_5Fh6oIXQdYuSMvD7O4o-RBc6tJoJKCgQYyMEzR6OEoTzx6zOFZcYiZ8rqLA8bmHXkSzHBBmX7zEazQUveIwBZPc_o3XJZVs5zIGC3D4d2U0GEfUr8U1MbF3Sj7zm8S/s400/img-set.jpg" width="400" /></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
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</span></span></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYobMeP4mePKayoqdH5krCrYGlPPdDXqSBQvRNa9_xT7ZUOVrcFnB58msGkCNpfliPnv-PAOoo3bcP4AqNRlQ6ZNoIqE-HyMPHLdv7lq7Imait9TvxTfsuAoYdSLIgZXRlNNsQyhEWwT_0/s1600/Mango-grey-pants-black-bag-khaki-tshirt-black-wedges.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYobMeP4mePKayoqdH5krCrYGlPPdDXqSBQvRNa9_xT7ZUOVrcFnB58msGkCNpfliPnv-PAOoo3bcP4AqNRlQ6ZNoIqE-HyMPHLdv7lq7Imait9TvxTfsuAoYdSLIgZXRlNNsQyhEWwT_0/s400/Mango-grey-pants-black-bag-khaki-tshirt-black-wedges.jpg" width="332" /></span></span></a><br />
<div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="line-height: 24px;"><span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> </span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">(Images courtesy: google)<o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> </span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Embrace the optimism this Summer of 2010 has to bring for you and go get yourself ‘yellowed.’</span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> </span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="line-height: 150%;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Ciao</span></span></span></div>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com0tag:blogger.com,1999:blog-3587768035866573903.post-31442137828633198252010-05-23T17:43:00.002+01:002010-06-15T02:28:18.036+01:00MAXIMIZE YOUR SUMMER WARDROBE WITH THE MAXI DRESS<div style="text-align: justify;">Summer is finally here and while London town is boiling at temperatures of 26`Celsius and more, it's time to pack up those warm clothes and donne the hot weather's finest. There are various trends that are rocking the ramps for Spring-Summer 2010 but nothing is as gorgeous and literally 'airy' as the flirty, feminine and colorful maxi dress. Comfortable and chic they can be teamed with a chunky accessory and even with a belt. Wear with flat sandals in nude tones to match the glossy prints.</div><div style="text-align: justify;"><br />
</div><img height="390" src="http://blog.vintagefringe.com/wp-content/uploads/2010/02/long-dresses.jpg" width="400" /><br />
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It can be worn on a night out and even during the day. For the night wear an off-shoulder maxi like these celebrities are sporting and team it with a muted necklace or a box framed clutch and nicely done hair. Curls or straight or clipped up in a bun.<br />
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During the day go for halter styles, or strappy wonders, or even tank top neck styles for a more casual look. Team with lots of wooden bangles in tribal designs and colourful hues to complete the look.<br />
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<img src="http://cdni.condenast.co.uk/320x480/Shows/SS2010/Paris/R-T-W/Stella_McCartney/00380big_320x480.jpg" /><br />
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One of my favourites is the maxi dress from Stella McCartneys collection above. The perfect colour to show off that sun kissed glow skin with this hue. Printed, flowy, pleated and in georgette. Teamed with nude stilletos and can be worn during the day and night.<br />
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To opt for the more colourful ones opt for the collections from Emilo Pucci, Stella McCartney, and Roberto Cavalli. If you aren't someone who is big on bright colours go for the nude ones by Missoni, Chloe and Sass & Bide.<br />
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<img height="400" src="http://imagecache.asos.com/inv/y/7/222/903104/white/image1xl.jpg" width="313" /><br />
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Images Courtesy: Google images<br />
CiaoGunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com0tag:blogger.com,1999:blog-3587768035866573903.post-62675542524922213212010-05-12T00:21:00.004+01:002010-06-29T20:15:46.683+01:00JUMPSTART YOUR WARDROBE<div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img height="640" src="http://www.whowhatwear.com/website/admin/uploads/htw-jumpsuits%5B1%5Dfinal.jpg" width="372" /></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">The jumpsuit has had humble beginnings similar to blue jeans. Both the trends started as work wear and have now infiltrated the ramps from London and Milan to Paris. They aren’t just the staple outfits for astronauts or construction workers but have jumped back into fashion radar with the glitzy express of designers and celebrities promoting and owning them. Spring-Summer is here and the jumpsuit is one of the must have outfits to dress up or down for any occasion. Topshop, H&M, Zara, every brand is carving its own rendition of a jumpsuit. If you are the one to go for the more pricey brands, check out the jumpsuits by Lanvin, DKNY, Jean Paul Gautier or even Givenchy. Every designer or brand has added a mix of their personal trendy trims to enhance it.<o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">“</span></span></span><span class="apple-style-span"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Jumpsuits were first introduced around 1913 by the H.D. Lee Mercantile Company and primarily sold as military uniforms or flight suits during WWI. Other industries soon caught on to the simple duds and soon they were showing up everywhere from farms to factories. Initially designed for men, it wouldn’t be until an industrious icon named Rosie the Riveter starting showing up in her jumpsuit that women recognized the utility of wearing a garment that wouldn’t get caught in machinery as they took to the factories in WWII.” (http://www.retroland.com/)</span></span></span></span><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">The jumpsuits might have been a comfortable garment for people but never has it been at the pinnacle of fashion like this season. It came back into trend 2008 onwards and had a short shelf life but Spring-Summer 2010 features the most flirty and feminine; easy to wear styles we have ever seen. The lengths vary, so there is everything for everyone. From ankle length jumpsuits to hot pants length rompers. Halter to sequinned, jersey to silk and tailored to flowing. <o:p></o:p></span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">For a casual day look, team a flowery printed jersey or georgette jumpsuit with gladiator sandals or ballet shoes. For a formal look at night donne a tailored silk ankle length jumpsuit with a cropped jacket and high heeled pumps.<o:p></o:p></span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img height="340" src="http://fashionpaparazzis.com/wp-content/uploads/2009/07/blake.JPG" width="400" /></span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Topshop Jumpsuit in Blake Lively style</span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLdcTO70l9bxQSNMZ-48-rVBAQAqjMMQUiR-AkaN9JcGtLi4gzilyHhg7QvQ6WDS-hXEGC4hj_r_4Dx3llQ2p6LdFlAOhsAxRL7XguFcFrRzQ2M9xoT6E9QL3OyqCQrStTA95upfCZSGI/s400/Lanvin+Spring+2010+Collection+Karlie+Kloss.jpg" width="266" /></span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Lanvin Spring-Summer 2010 one shoulder </span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img height="640" src="http://www.fashionfame.com/wp-content/uploads/2010/02/jean-paul-gaultier-jumpsuit.jpeg" width="273" /></span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Jean Paul Gautier Spring-Summer 2010</span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Even at the Brit Awards this year in London on 16th February every celebrity had a different style of carrying off the jumpsuit. Lady Gaga wore a transparent body suit with lace gathers scattered all over. Cheryl Cole opted for a hooded black jumpsuit and Alicia Keyes went for something subtle in style yet sparkling one.</span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img height="400" src="http://www.fadedyouthblog.com/wp-content/uploads/2010/02/lady-gaga-2010-brit-awards-performance.jpg" width="273" /></span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Lady Gaga at the Brit Awards 2010</span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img height="260" src="http://news.softpedia.com/images/news2/Cheryl-Cole-s-Feisty-Performance-at-the-Brit-Awards-2010-2.jpg" width="400" /></span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Cheryl Cole at the Brit Awards 2010</span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img height="400" src="http://selfserviceuk.files.wordpress.com/2010/02/brit-awards-2010-alicia-keys.jpg" width="267" /></span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Alicia Keyes at Brit Awards 2010</span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"></span></span></div><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"></span></span><br />
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"></span></span><br />
<div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Perhaps one person we can never forget who sported the jumpsuit in a bejewelled and sparkly avatar was the master of rock and roll, Elvis Presley himself. It is from then onwards that the jumpsuit became more of a fashion icon than a utilitarian garment.<o:p></o:p></span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">So go and pick out a jumpsuit from the collection out there. It's definitely a needed selection this season.</span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Ciao</span></span></span></span><br />
<span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span></span></span><br />
<span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">(Images courtesy: Google)</span></span></span></span></div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><br />
<div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img src="http://view.picapp.com//Images/clear.gif" /></span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img src="http://view.picapp.com//Images/clear.gif" /></span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img src="http://view.picapp.com//Images/clear.gif" /></span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="color: black; font-family: Georgia, serif; font-size: 12pt; line-height: 150%;"></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-converted-space"><span lang="EN-GB" style="color: black; font-family: Georgia, serif; font-size: 12pt; line-height: 150%;"></span></span></div>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com0tag:blogger.com,1999:blog-3587768035866573903.post-2525750648746335772010-05-11T04:13:00.001+01:002010-06-29T20:16:33.497+01:00RISKY BUSINESS!<div style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img height="300" src="http://www.globalgraphica.com/main/archives/070504_calvinsexad_soho_w498.jpg" width="400" /></span></span></div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><br />
<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Today the branding industry is in constant warfare mode. Marketing strategies are given utmost importance in the industry if a brand has to walk ahead of its cut throat competition. Millions of pounds are spent on advertising campaigns and promotional strategies. For example, some fashion designers hold sample sales to promote their new collection to draw in crowds to their stores. Some brands offer free products on purchase of their product and almost everyone has a fashion show or huge celebrity endorsed parties. One of the most important strategies behind advertising is putting your image as close to the consumer's face as possible. When he is walking on a street, or travelling in the tube, or sitting and relaxing with a coffee in a shop, your hoarding your advert should be the most prominent thing in front of their eyes. I don't blame brands. After all customer is the king and to please the king you have to think of ways to constantly be in their eye. That is one way to make a customer move towards climbing the ladder of loyalty to the brand.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">But the question is, is everything justified in brand wars. Can marketing strategies be more important than customer benefit, if in fact marketing is done for customer benefit? Topshop entered into a deal with Kate Moss in 2007 to launch a collection targeted at teenagers. From then on it has been rumored that she received more than 1 million a year for her collections and the brand made around 40 million with the sales. Financial gain smells sweetly of success, but do brands not have an ethical responsibility towards the consumers. The deal which is still on and its marketed at a high rate does not realize the negative effect it can have on teenagers. Celebrities are role models for the younger generation. They tend not to follow into their fashion style but also want to imitate their lifestyle and habits. Things that they say and do are regarded as 'cool.' Maybe even drug or alcohol addiction? </span></span></div><div style="text-align: justify;"><a href="http://searchingforstyle.com/wp-content/uploads/2009/12/People.cocaine_kate.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img border="0" height="400" src="http://searchingforstyle.com/wp-content/uploads/2009/12/People.cocaine_kate.jpg" width="305" /></span></span></a><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">In 2005 an article in the Daily Mirror exposed Kate Moss as a drug addict. It stated " The skeletal model's coke-fueled plunge from grace has exposed some ugly truths about the fashion industry -- not least its world-class hypocrisy.</span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Two weeks ago, during New York City's Fashion Week, London's Daily Mirror newspaper splashed its cover with </span></span><a href="http://www.gawker.com/news/kate-moss/index.php" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline;" target="_blank"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">an image</span></span></a><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> of Moss -- still a supermodel at 31, as well as mother to a 2-year-old daughter -- cutting lines of cocaine on a CD jewel box.</span></span><span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">" </span></span></span><span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Being a global fashion icon and a role model for young girls and women around the world, does such a reckless attitude justify her to be used as a brand ambassador? Is it then ethical for brands to have a celebrity deal even when she is in the news for all the wrong reasons. Are brands that hungry for public attention? </span></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">The brands she was working for at that time such as Chanel, Rimmel, fired her for sometime but then rehired her again. Is the value of a pretty face then more important than their habits? </span></span></span></span></div><div style="text-align: justify;"><a href="http://geniusbeauty.com/wp-content/uploads/2009/04/paris-hilton-with-dog.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img alt="Paris Hilton with Dog" border="0" height="400" src="http://geniusbeauty.com/wp-content/uploads/2009/04/paris-hilton-with-dog.jpg" width="274" /></span></span></a><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Paris Hilton endorsed the brand Guess, whilst being in the news for sex scandal videos and alcohol addiction issues. This should have been a cue for brands to take their hands off her, but the list of endorsements and advertisements continued.</span></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Lindsay Lohan was signed on by Fornarina, an Italian denim brand in 2009 despite reports of her reckless behaviour and addiction to cocaine. Her family issues with her father made headlines and her parent's divorce was considered a cause for the addiction. Lindsay Lohan continued despite various efforts to join a rehabilitation centre.</span></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Celebrities do add a great sense of value to a brand's image and help bring in customers. As everything that happens in a celebrities life is exciting and adventurous as much as following their style. But is everything fair in love and brand wars? Ethically is it right for a brand to do this or even this is something we are ready to forget about? Since in the 21st century, everything seems possible and excusable.</span></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Ciao</span></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><object height="385" width="480"><param name="movie" value="http://www.youtube.com/v/0lSr-gO9ixI&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/0lSr-gO9ixI&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: blue;"></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="clear: right; color: blue; float: right; margin-bottom: 1em; margin-left: 1em;"></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"></span></div>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com0tag:blogger.com,1999:blog-3587768035866573903.post-49809898009601354382010-04-30T23:25:00.006+01:002010-06-29T20:19:23.454+01:00A HELPING HAND<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img height="278" src="http://www.bandelle.com/blog/wp-content/themes/cutline-3-column-split-11/images/coach_brand_journal.jpg" width="400" /></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">In the 21st century, where everything has become super fast paced, every moment of your life seems to jet speed through time. But when hands unite over the world for the greater good of mankind in need, it reminds you that there is time for kindness. Hailing from India, I have seen a herd of celebrities including Richard Gere, Julia Roberts, Brad Pitt, Angelina Jolie and even Lindsay Lohan, flocking to many parts in my country trying to help out people in need. Some do it asking for nothing in return, and some specifically do it to get media attention. I have nothing against celebrities wanting to work for a good cause, but splashing it all over the headlines, makes it a bit much at times. </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img height="299" src="http://www.hongkonghustle.com/wp-content/photos/Coach_Central_Hong_Kong_HK.jpg" width="400" /></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Well moving away from the headline wannabes, what we love is when hands unite 'fashionably.' The fashion industry on a whole have always done their bit to promote causes and help people in need for charity and another brand adds the charity feather to its hat. Coach Inc., a leading brand house famous for designing bags, footwear, watches, fragrances, leather accessories, jewellery etc. has launched a new collection of Star Totes. 50 celebrities have designed bags for the brand for charity purposes. They include, Mischa Barton, Eva Longoria, Naomi Watts, Julianne Moore, Kristen Stewart, Eva Mendes, Jennifer Aniston, Jessica Alba and a few other big names of the glam industry. We have always been fascinated with what celebrities donne on the red carpet and their fashion becomes our fashion. It would be fascinating to see how far people would go to buy these bags. I mean, if you have a look at them they look more like kindergarten kids drawing on a blank canvas, but then that's my opinion. Some people might go for them just because of the value attached with a name. Well that is what branding is all about in any case. The name and logo matters the most.</span></span><br />
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</span></span><span class="Apple-style-span" style="color: white;"> </span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img alt="Coach Star Tote Mischa Barton" src="http://stylefrizz.com/img/coach-star-tote-mischa-barton.jpg" /></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Designed by Mischa Barton</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img alt="Coach Star Tote Jennifer Aniston" src="http://stylefrizz.com/img/coach-star-tote-jennifer-aniston.jpg" /></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Designed by Jennifer Aniston</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img alt="Coach Star Tote Jessica Alba" src="http://stylefrizz.com/img/coach-star-tote-jessica-alba.jpg" /></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Designed by Jessica Alba</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img alt="Coach Star Tote Cameron Diaz" src="http://stylefrizz.com/img/coach-star-tote-cameron-diaz.jpg" /> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Designed by Cameron Diaz</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img alt="Coach Star Tote Eva Longoria" src="http://stylefrizz.com/img/coach-star-tote-eva-longoria.jpg" /> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Designed by Eva Longoria</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img alt="Coach Star Tote Charlize Theron" src="http://stylefrizz.com/img/coach-star-tote-charlize-theron.jpg" /> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Designed by Charlize Theron</span></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img alt="Coach Star Tote Fergie" src="http://stylefrizz.com/img/coach-star-tote-fergie.jpg" /> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Designed by Fergie</span></span><br />
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</span></span><span class="Apple-style-span" style="color: white;"> </span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img alt="Coach Star Tote Kristen Stewart" src="http://stylefrizz.com/img/coach-star-tote-kristen-stewart.jpg" /></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Designed by Kristen Stewart</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">(Pics courtesy: www.stlyefrizz.com & Google)</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">In celebration of the opening of its first flagship store in Shanghai, the brand asked celebrities to design the totes in order to provide aid and help out the Jackie Chan Almsdeed Foundation. The totes would be auctioned off online till May 13th but also would be available in select outlets. To get more information on how to buy them. visit this site </span></span><a href="http://china.coach.com/online/handbags/genWCM-14001-14500-cn-/Coach_CN/static_pgs/star_totes"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">http://china.coach.com/online/handbags/genWCM-14001-14500-cn-/Coach_CN/static_pgs/star_totes</span></span></a><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">.)</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">The Jackie Chan Almsdeed Foundation was opened around 20 years ago and works to further the cause of helping children and the elderly in China. The fondation has already successfully managed to open schools, and has provided for the fees, school books, uniforms etc. It also raised millions of dollars to help underprivileged children and donated wheelchairs, warm clothes and utilities to the elderly. Since the organisation works towards such a good cause a collaboration with a brand isn't a bad idea to raise funds. </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">So its an appeal to all the fashionistas out there to have a look at these designer-celebritiy goodies to invest in this Spring. After all its for a fashionably good cause.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Visit www.coach.com to check out more of their collections.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Ciao</span></span></div>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com0tag:blogger.com,1999:blog-3587768035866573903.post-10533746152434505312010-04-21T21:59:00.008+01:002010-06-29T20:20:22.561+01:00DKNY - TRICK OR TREAT?<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img height="400" src="http://images.free-extras.com/pics/d/dkny-678.jpg" width="334" /></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">With its unique mix of style, DKNY has managed to woo the fashionistas with their electrically fun creations. it caters to all your wardrobe needs from work to weekends, jeans to night wear. It is energetic, creative, funky, fun, fast and real. According to the company, their mission statement comprises of a design driven company that represents the international pulse of New York and provides to the global consumer, a complete lifestyle experience.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">"Everything I do is a matter of heart, body and soul," says Donna Karan, chief designer of the international company that bears her name. "For me, designing is an expression of who I am as a woman, with all the complications, feelings and emotions." (quote taken from their brand website)</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">The company was founded in 1984 with her late husband Stephan Weiss and it later became a ublic traded enterprise in 1996. Five years later it was taken over by French Luxury Conglomerate, Moet Hennessy Louis Vuitton, which remains its present owner. </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Karan believes that her designs are all about sensual elegance and captivating grace. Her creations are structured and wrap the body to make it look and feel more free along with adding a sense of security. </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">A modern system of dressing, Karan's concept is based on seven easy pieces, where a handful of interchangeable items work together to create an entire wardrobe that goes from day to evening, week day to weekend, season to season. "I'm designing for an international man and woman. A creative person who never knows where a day is going to take them," says Karan. "That's why New York is on the label. It sets the pace, the attitude." (quote taken from </span></span><a href="http://www.dkny.com/about/donna_karan_bio/"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">http://www.dkny.com/about/donna_karan_bio/</span></span></a><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">)</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><object height="405" width="500"><param name="movie" value="http://www.youtube.com/v/87dnXhSEeRU&hl=en_US&fs=1&rel=0&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/87dnXhSEeRU&hl=en_US&fs=1&rel=0&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">DKNY's Spring 2010 collection which is aptly named 'City in Bloom' held a runway show last year in September 2009 for the New York Fashion Week. Through this show we can clearly identify with their feminine style and flirty temperament attached with the brand motto. The collection featured flower motifs and graphic prints on every outfit, signaling us to go out in full bloom this Spring season. Its time to go and grab this extremely commercial collection off the racks if you haven't already. Charcoal black boyfriend blazers with tailored shorts, and neon pink cycling shorts peeking out from beneath, add a cheerful look to the outfit. Chromatic sequins teamed with pegged trousers, knee length dresses with cuffed wrists, and off shoulder ones with grahic prints ruled the ramp. The collection was extremely wearable and sale-able. Silk blazers and tapered chinos struck the right chord for the people in the audience. If the clothes bore a comfortable look, the sling bags and satchels with chain link straps and studded leather added a chic glamour to the line. Dresses and flirty jumpsuits were collected at the waist and knotted for a </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">sophisticated look. Shoes were strappy and in an array of blacks, cremes, and beige.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">A favourite among the celebrity circuit was a </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Fuchsia strapless silk-blend dress with multicolored floral print and sequin embellishment. Actress Zoe Saldana was all praises for the off shoulder wonder.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img alt="DKNY Spring 2010 RTW Sequin Floral Dress Profile Photo" height="400" src="http://www3.images.coolspotters.com/photos/252848/dkny-spring-2010-rtw-sequin-floral-dress-profile.jpg" width="266" /></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">After many successful collections and the bra</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">nching out of the DKNY brand into </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">DKNY Jeans, DKNY Active, DKNY Underwear, DKNY JEANS Juniors, AND DKNY Kids, DKNY accessories, perfumes etc. Karan explains why the explosion of extended product lines.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">For Karan, it's never been just about clothes; It's about lifestyles. She sees the entire picture from head-to-toe, from function to aesthetic. Handbags and shoes are designed right alongside the clothes. "How do I dress the leg?" inspired Donna Karan Hosiery. "The right bra?" Donna Karan Intimates. "The perfect glasses?" Donna Karan Eyewear. The list goes on to include belts, accessories and, as Karan puts it, "Everything you need to pull yourself together."(quote taken from </span></span><a href="http://www.dkny.com/about/donna_karan_bio/"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">http://www.dkny.com/about/donna_karan_bio/</span></span></a><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">)</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">A large percentage of high end/couture designer brands have stretched their own identity into various product lines thus causing confusion in the minds of the consumers. Today there is so much to choose from that added product lines sometimes loses its importance. This can happen due to the consumer failing to identify the brand name with a particular product or niche category. Brands extend lines in order to penetrate markets in every possible product category but what they forget to ascertain is that consumers can get mentally taxed at times due to the variety of options available.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Brands like DKNY and others too often enter into alliances or mergers with other companies to improve their marketing strategies. For example the following case study explains the initiatives adopted by DKNY to increase its market share in particular product segments.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img height="253" src="http://bukitbintang.net/wp-content/uploads/2007/09/dkny.JPG" width="400" /></span></span></div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
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<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Donna Karan International Inc. (NYSE: DK) and Liz Claiborne Inc. (NYSE: LIZ) today announced they have entered into a major strategic licensing alliance for new lines of jeanswear and active lifestyle clothing for women and men. These lines will combine the design vision of Donna Karan International with Liz Claiborne Inc.'s expertise in manufacturing, marketing and distribution.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Under the agreement, Liz Claiborne Inc. will be granted the exclusive, long-term rights to the DKNY® Jeans and DKNY Active trademarks and the rights to source, market, distribute and sell both the DKNY Jeans and DKNY Active collections in the Western Hemisphere. Liz Claiborne Inc. has also agreed to purchase DKNY Jeans' new collection and will orchestrate the retail launch in spring 1998. The new DKNY Active lines will be in stores in spring 1999.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">As part of the agreement, Liz Claiborne Inc. will provide multi-million dollar advertising and marketing campaigns to support the launches of DKNY Jeans and DKNY Active. Both lines will be featured in special department store shop-in-shops.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Donna Karan, Chairman and Chief Designer of Donna Karan International said, "From the beginning, DKNY Jeans was about a state of mind, where everything was friendly, real, wearable. Clothes that were your best friends. Denim has always been its heart and soul. But it also includes all the elements that make jeans come alive and express the complete story. It has always been my dream to fit all body types and all generations in a city jean. Now we have a partnership to make that dream a reality by helping us reach the broadest audience possible. Who better to take DKNY Jeans into the future, to maintain the brand's identity, than Denise Seegal, the woman who was DKNY's first president when we launched in 1989?"</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Paul R. Charron, chairman and chief executive officer of Liz Claiborne Inc., said, "This alliance is central to Liz Claiborne Inc.'s growth strategy. DKNY is an important international name with exceptional cache and represents a significant addition to our growing brand portfolio. Our proven marketing and sourcing capabilities will complement Donna Karan's design and marketing talent to the benefit of both our retail customers and the end consumer. I am confident that together we can make DKNY Jeans and DKNY Active two of the most important brands in the 'better' arena."</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">This new alliance marks Donna Karan International's expansion from the "designer" and "bridge" markets into the "better" category. The agreement, which is the second major licensing alliance formed by Donna Karan International with a premier partner in the past three months, is part of Donna Karan International's plan to return to profitability and increase shareholder value through a balanced program of wholesale, retail and licensing initiatives.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">John Idol, Chief Executive Officer of Donna Karan International, said, "Through this new strategic alliance with Liz Claiborne, the Donna Karan brand will become one of the preeminent players in the 'better' sportswear departments. In addition, the retail store roll-out that will begin in 1999 and the major advertising campaign supporting the launch of each line will enhance the image of the Donna Karan brand. We believe we have formed a strategic alliance with the best company in the 'better' sportswear business to grow the DKNY jeans and DKNY active brands and generate substantial licensing royalties. This agreement is a key part of our overall licensing strategy, which is based on forming relationships with world-class partners - such as the transaction we recently concluded with Estee Lauder in beauty products and cosmetics."</span></span></div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
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<div style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">(All Data for the case study has been taken from </span></span></b><a href="http://www.prnewswire.co.uk/cgi/news/release?id=57102"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">http://www.prnewswire.co.uk/cgi/news/release?id=57102</span></span></b></a><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">)</span></span></b></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><object height="405" width="500"><param name="movie" value="http://www.youtube.com/v/pthzfri5wsM&hl=en_US&fs=1&rel=0&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/pthzfri5wsM&hl=en_US&fs=1&rel=0&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">(DKNY JEANS SPRING 2010 AD SHOOT)</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Though the point to question out here is, whether we as a consumer are responsible for the brands running into extended lines. Having fickle minds we tend to choose products in categories that provide better quality, service, and price to us. So in the end are brands to blame for the gigantic number of options available to us or is it the consumer's changing attitudes. In the end, what is good or bad. More options to choose from, or simple and practical solutions to save the hours we spend deciding on the right thing to pick up from the store?</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">(Images courtesy: Google Videos: Youtube)</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Ciao</span></span></div>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com1tag:blogger.com,1999:blog-3587768035866573903.post-10917969766397465402010-04-20T23:51:00.003+01:002010-06-29T20:20:43.244+01:00ADD A PINCH OF TASSEL IN THAT<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">We have seen metallics, zippers, pythons, suede, chains, links to even studs on the ramps this season. But what's doing the rounds this summer to bring back the boho chic in accessories. Yes its the fringed bag that is completely banging this season on the runways and the arms of the glam zone celebrities. Paris Hilton. Victoria Beckham, Ashley Tisdale and Miley Cyrus to name a few. Its a bag that fast forwards your wardrobe into fashion chic mode. In bright and shocking hues, decadent skins and slouchy to boho styles every designer is putting this accessory on their to-do-list. This hot new trend promises to help you beat the heat with its neo-bohemian mood. To come out in full bloom this season check out the latest offerings by our favourite brands.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img alt="410d 1(29) Fringe bags trend in summer of 2010 " height="400" src="http://www.iguccihandbags.com/blog/wp-content/uploads/2010/03/410d_1(29).jpg" width="376" /></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img alt="4d19 2(26) Fringe bags trend in summer of 2010 " height="400" src="http://www.iguccihandbags.com/blog/wp-content/uploads/2010/03/4d19_2(26).jpg" width="311" /></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img alt="86b2 3(23) Fringe bags trend in summer of 2010 " height="400" src="http://www.iguccihandbags.com/blog/wp-content/uploads/2010/03/86b2_3(23).jpg" width="332" /></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img alt="b645 4(23) Fringe bags trend in summer of 2010 " height="400" src="http://www.iguccihandbags.com/blog/wp-content/uploads/2010/03/b645_4(23).jpg" width="217" /></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img alt="3c74 5(22) Fringe bags trend in summer of 2010 " height="400" src="http://www.iguccihandbags.com/blog/wp-content/uploads/2010/03/3c74_5(22).jpg" width="367" /></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img alt="e7a0 6(20) Fringe bags trend in summer of 2010 " height="380" src="http://www.iguccihandbags.com/blog/wp-content/uploads/2010/03/e7a0_6(20).jpg" width="400" /></span></span></div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-size: 12px; line-height: 12px;"></span></span></span><br />
<ol style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; list-style-type: decimal; margin-bottom: 20px; margin-left: 20px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; white-space: normal;"><li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-color: rgb(238, 238, 238); border-top-style: solid; border-top-width: 1px; line-height: 1.5em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 2px; padding-left: 0px; padding-right: 0px; padding-top: 2px; text-align: justify; text-decoration: none; vertical-align: baseline; white-space: normal;"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Gucci Indy python bag.</span></span></span></li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-color: rgb(238, 238, 238); border-top-style: solid; border-top-width: 1px; line-height: 1.5em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 2px; padding-left: 0px; padding-right: 0px; padding-top: 2px; text-align: justify; text-decoration: none; vertical-align: baseline; white-space: normal;"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Prada fringe bag.</span></span></span></li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-color: rgb(238, 238, 238); border-top-style: solid; border-top-width: 1px; line-height: 1.5em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 2px; padding-left: 0px; padding-right: 0px; padding-top: 2px; text-align: justify; text-decoration: none; vertical-align: baseline; white-space: normal;"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Katherine Kwei Zara tote.</span></span></span></li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-color: rgb(238, 238, 238); border-top-style: solid; border-top-width: 1px; line-height: 1.5em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 2px; padding-left: 0px; padding-right: 0px; padding-top: 2px; text-align: justify; text-decoration: none; vertical-align: baseline; white-space: normal;"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Mulberry Navaho bag.</span></span></span></li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-color: rgb(238, 238, 238); border-top-style: solid; border-top-width: 1px; line-height: 1.5em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 2px; padding-left: 0px; padding-right: 0px; padding-top: 2px; text-align: justify; text-decoration: none; vertical-align: baseline; white-space: normal;"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">YSL small Hippy Rive Gauche bag.</span></span></span></li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-color: rgb(238, 238, 238); border-top-style: solid; border-top-width: 1px; line-height: 1.5em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 2px; padding-left: 0px; padding-right: 0px; padding-top: 2px; text-align: justify; text-decoration: none; vertical-align: baseline; white-space: normal;"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Stuart Weitzman keep-all</span></span></span></li>
</ol><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">(Images courtesy: </span></span></span><span class="Apple-style-span" style="line-height: 12px;"><a href="http://www.iguccihandbags.com/blog/brands/fringe-bags-trend-in-summer-of-2010.html"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">http://www.iguccihandbags.com/blog/brands/fringe-bags-trend-in-summer-of-2010.html</span></span></span></a><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">)</span></span></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="line-height: 12px;"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="line-height: 12px;"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">The Tatum Fringe bag by Jimmy Choo is what everyone secretly wants. The master craftsmen with his ability to make designs that woo the fashion world and celebrities alike has come up with his version for the fringe trend this season. Made out of part leather, part suede and woven patterns with embossed patches is singing the right tune this season. It is boho, chic and definitely sexy.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img alt="Jimmy Choo Tatum Fringe Shoulder Bag" height="400" src="http://static.becomegorgeous.com/img/arts/2010/Feb/04/1697/jimmychootatumfringebagshoulder1-2_thumb.jpg" width="264" /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Metal studs which are quite in demand on accessories this season have been combined with tassels to give it a formal party look to help glamorize your night out. The </span></span><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Vieta Edith hobo bag in charcoal black, matte grey, and plum purple is large enough to carry all your basic items. Carry in the evening teamed with a nice dress and gladiator sandals to complete the look. Or you can team it with skinny jeans and a moto jacket.</span></span></span></span><br />
<span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img height="300" src="http://www.fringehandbags.com/wp-content/uploads/2010/04/Vieta-Edith-Large-Studded-Hobo-Bag.jpg" width="400" /></span></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></span><br />
<span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: medium; line-height: 18px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">What I love about this trend is that it can be teamed with any sort of outfit to up the style quotient. The fringe bags had first appeared on the scene during the sixties and seventies. After having vanished from the ever changing fashion scene for a while it returned in 2007. Brought back into fashion by the House of Prada. This season they're definitely an accessory to get your hands on. So go out and add a pinch of tassel on your bag.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: medium; line-height: 18px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size: medium; line-height: 18px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Ciao</span></span></span></div>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com0tag:blogger.com,1999:blog-3587768035866573903.post-49511292076898998042010-03-27T04:04:00.004+00:002010-06-29T20:21:02.790+01:00M&S: IN REVAMP MODE FOR A BRIGHT FUTURE<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img height="133" src="http://costablog.com/wp-content/uploads/2009/12/Marks_and_Spencer.jpg" width="400" /></span></span><br />
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</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">This New Year I took a resolution to change a lot of things that I had done wrong last year. After all its 2010, time to turn over a new leaf. While we make new promises to ourselves that we strive to keep, our beloved fashion brands around as, that our a part of our daily lives strive to do so too. Some might have got it wrong, some might just be improving on their existing image. Whatever it might be, 2010 is a year for improvements and bright changes.</span></span><br />
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</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Fortunately for us the phrase "Customer is the King" hasn't gone out of fashion yet as our trends in apparel or accessory do. M&S, short for Marks and Spencer decided to do things differently this year. The largest British retailer and the 43rd largest in the world it continues to please its customers with its changing brand advertisements. </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Steve Sharp, Executive Director for Marketing said: “Virtually everyone loves M&S – I’ve certainly never met anyone who doesn’t – and everyone has their favourite things. But sometimes people need a bit of a justification to buy it. With the new ads we’re showing what it is that makes it better and why it’s special by focusing the ad on our quality, provenance, price, innovation, ethics and offers.” (Source for quote: </span></span><a href="http://www.fibre2fashion.com/news/fashion-news/uk/newsdetails.aspx?news_id=83888&page=1"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">http://www.fibre2fashion.com/news/fashion-news/uk/newsdetails.aspx?news_id=83888&page=1</span></span></a><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">)</span></span><br />
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</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">M&S hasn't always been riding high on profits or in minds of the consumers. Competition from fashion retailers like Topshop, H&M and Zara have knocked them off their position through the years. Their policy of not changing their designs to keep up with the changing fashion trends caused their downfall. They concentrated on quality, but as the consumer is fickle and buys clothes that are in trend it affected their sales. Through a survey it has been proved that a consumer only wears a particular design/trend for one season only and thus quality has been handled on that front. But M&S needed to make their designs more trendy to suit the consumer's needs, when television sets and hoardings are blasted with ever changing celebrity and fashion trends.</span></span><span class="Apple-style-span" style="line-height: 15px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Starting from late 1990s it faced a period of decline and in 1999 the pre-tax profits of M&S reached £655.7million as compared to £1114.8million in 1998. But it began its revival from 2007.</span></span></span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">But as the saying goes, better late than never. This year M&S' s new approach introduces a number of new faces for the Clothing ranges with only Twiggy remaining from the previous line up. She is joined by Brazilian model Ana Beatriz Barros, singer and model VV Brown, X factor judge and singer, Dannii Minogue and Capital FM breakfast show presenter Lisa Snowdon. The new face of M&S menswear is former footballer and face of Sky Sports Jamie Redknapp. “We’ve had huge success with the advertising campaigns over the past few years and we know from what our customers tell us that they have really loved them. But it’s important to keep looking forward and to move on. The new campaigns build on the success of the Quality Worth Every Penny strapline we introduced last year to celebrate our 125th Birthday and demonstrate the amazing value and quality M&S consistently offers across everything we sell – from knickers to chocolate to that perfect summer dress.” - Steve Sharp, Executive Director for Marketing. </span></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">(Source for quote: </span></span><a href="http://www.fibre2fashion.com/news/fashion-news/uk/newsdetails.aspx?news_id=83888&page=1"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">http://www.fibre2fashion.com/news/fashion-news/uk/newsdetails.aspx?news_id=83888&page=1</span></span></a><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">)</span></span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">As you can see the advertisement seems fun and promises to bring in the crowds to the M&s stores. It focuses on key trends of the season, how to put outfits together, be it for the day or night. Their new ad comes as a breeze of fresh air for the Spring-Summer season translating its </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">motto of working your wardrobe this season. According to further information released by the company </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Jamie Redknapp will be the new face across all the ranges for the next year including Blue Harbour and Autograph brands and will feature in a his first print campaign launching in May. Model and boyfriend of Dannii Minogue, Kris Smith will feature in a one-off Summer menswear print campaign, also launching in May. </span></span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Here's hoping that this new marketing strategy will definitely work in favour of the brand this year. After all in the world of fashion and advertising, nothing stays put for too long.</span></span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">(Images courtesy: Google Videos: Youtube)</span></span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Ciao</span></span>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com0tag:blogger.com,1999:blog-3587768035866573903.post-65500166414282131672010-03-23T04:15:00.005+00:002010-06-29T20:22:11.456+01:00ENVIRONMENTALLY HUNG!<div class="separator" style="clear: both; text-align: justify;"><span lang="EN-GB" style="line-height: 150%; margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img height="320" src="http://booksource.westshore.edu/storeImages/96-Go%20Green.jpg" width="278" /></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">The world’s consumption rate today is undeniably something to worry about. Products are discarded sooner than they are entirely consumed. In times of rapid consumption and the deteriorating environmental conditions what is the most important thing we need. The obvious answer is eco-friendly products. </span></span><span class="apple-style-span"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">The use of eco-friendly or going green products is an important step in protecting the environment.</span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">We all love the world of Fashion, we really do. And what we love the most is when the industry concentrates on the need to go green. In 2008 New York Fashion week ramp was flooded by eco friendly clothing. Made of paper and herbs, Sasawashi, which is a Japanese fabric, was used by top notch designers such as </span></span><span class="apple-style-span"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Narciso Rodriguez, Versace and Calvin Klein</span></span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">. Even ace designer, Martin Margiela draped three vintage dresses over a bustier to make a dazzling gown.</span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="line-height: normal; margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img height="257" src="http://ndn3.newsweek.com/media/8/080404_ST06_wide.jpg" width="400" /></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-style-span"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="apple-style-span"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">In a chance encounter at a friend’s house I happened to come across a person who is the owner of an eco-friendly products firm. What might you ask? They are not garments or accessories, but something that we use in our daily lives to hang them on. Something that is extremely useful to us in many ways. Only I had never thought they could be made fashionable as well.<o:p></o:p></span></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">After hanging out with Mr. James Chu founder of the company HangSavvy, I realised that their product is particularly fascinating in an eco-friendly way. Wondering how it all began, I questioned him about the company. James: “The HangSavvy story began when I was lost in London looking for an art gallery and a complete stranger showed me the way. When I told him I’m a product designer he proposed the idea of finding a solution to his piles of wire clothes hangers he gets from dry cleaning and within a few weeks the HangSavvy team made up of a few good friends worked on getting a solution to the masses.”</span></span></span><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></span><br />
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</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div class="separator" style="clear: both; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOpT8ZqVhcHS8X4NnA2TDvsc69ExyBIf9H29JzudhleCd5KaSQsYjqE44OX-QIH-Lw48ZHnHxrnQrb_5LXpWQXQ_ZRBoGGule_87QMJJvR275CcrLetREk42e2lMGyz10o7kXXgBmuPj4_/s1600-h/hangsavvy8421.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img border="0" height="235" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOpT8ZqVhcHS8X4NnA2TDvsc69ExyBIf9H29JzudhleCd5KaSQsYjqE44OX-QIH-Lw48ZHnHxrnQrb_5LXpWQXQ_ZRBoGGule_87QMJJvR275CcrLetREk42e2lMGyz10o7kXXgBmuPj4_/s400/hangsavvy8421.jpg" width="400" /></span></span></a></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><span lang="EN-GB" style="line-height: 150%;"></span></span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="line-height: 19px;"></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Then the question arose of how hangers can even be savvy? For me a hanger is just a banal utility item hanging in my wardrobe to support my clothes. What was so special about what they did? How would it help me in buying such a hanger? These things were racing through my mind when James cleared my doubts. James: “We do savvy things with hangers, the name is very appropriate and pretty catchy as well. The first impression I always get when I say we produce cardboard hangers is “does it actually work”? Often closely followed by “are they expensive”? Here our challenge is educating the general public that real sustainable design can function as well as (and in our case better than) existing alternatives without needing to cost more than its competitors.<br />
The whole view of the sustainable design industry is not helped by designers who create so-called “sustainable goods” that although have good intensions, their products have been over killed by being over built with material choice which is more fantasy than feasibility; thus making an uncompetitive and unsustainable product.<o:p></o:p></span></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Our hangers are made from recycled paper waste sourced from all over the world and we can even able to apply colour to the surface of the hanger using vegetable dies. All our hangers undergo some fairly rigorous design processes to make sure they’re fit for the job and not unnecessarily over built. Like this we can produce a solid high quality hanger which does its job well whilst still saving on material and weight costs in production and delivery. These savings are passed onto our customers.”</span></span></span><br />
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<div class="separator" style="clear: both; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFKwD8eScMAUeJ_fyTVjVyMlUtKNOEWjqusWCARIaFtFOw-FT3fPq2wPqz2vybOTtiU-86olKDStT9DdTiiR8r597uNub6_yAaAurjBJ7CZPFkt0eoPANfMAptmI2WHrJbmdoYrBFHOJ9P/s1600-h/Peacock+hanger+side+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img border="0" height="281" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFKwD8eScMAUeJ_fyTVjVyMlUtKNOEWjqusWCARIaFtFOw-FT3fPq2wPqz2vybOTtiU-86olKDStT9DdTiiR8r597uNub6_yAaAurjBJ7CZPFkt0eoPANfMAptmI2WHrJbmdoYrBFHOJ9P/s400/Peacock+hanger+side+2.jpg" width="400" /></span></span></a></div><span lang="EN-GB" style="line-height: 150%;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div class="MsoNormal" style="line-height: 150%;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Already having </span></span><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">worked with an art gallery in the UK as part of a reduction of carbon footprint exhibition, an annual fashion show in Hong Kong, they are now working on various other projects which are not to be revealed but they promise to be exciting and superbly innovative. </span></span><span class="Apple-style-span" style="line-height: 24px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">They even offer companies to advertise on their hangers which can be a great marketing tool for any fashion brand wanting to launch themselves in the industry. </span></span></span></span></div></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">James: "</span></span><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">You can laugh, but I want to change the world, and the HangSavvy clothes hanger is part of the bigger plan."</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Truly hoping that this plan succeeds I wonder how many people are really consuming or are aware of eco-friendly products in the fashion industry. According to an article on </span></span><span class="Apple-style-span" style="line-height: normal;"><a href="http://www.newsweek.com/id/130627"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">http://www.newsweek.com/id/130627</span></span></a><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> written by Anna Kuchment; </span></span><span class="Apple-style-span" style="line-height: 21px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Statistically, green fashion occupies a tiny sliver of the apparel market. Marshal Cohen, chief industry analyst at market-research firm NPD Group, says it represents less than 1 percent of industry sales. Among consumers, only 18 percent are even aware that ecofashion exists, up from 6 percent four years ago. Natalie Hormilla, who writes for the blog Fashionista.com, is an example of the unconverted consumer. When asked if she owned any sustainable clothes or accompaniments, she replied: "Not that I'm aware of." Like most consumers, she finds little time to shop, and when she does, she's on the hunt for "cute stuff that isn't too expensive." By her own admission, green just isn't yet on her mind. But—thanks to the combined efforts of designers, retailers and suppliers—one day it will be.</span></span></span></span></span><br />
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</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihpO8RxGSsXOsobEW3jzCFVX1PX17BSyFzj5NyOsg4E8wO0d_r-rmZa674EBl2sFcuM7cNnI7CZruA4yYjl5NI1pZFkI4Zc7Ukio74nX9z5wxkl7FtuzxXNo9JzWwJPZBRK4Yl6rA6Z56S/s1600-h/Peacock+hanger+side+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img border="0" height="282" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihpO8RxGSsXOsobEW3jzCFVX1PX17BSyFzj5NyOsg4E8wO0d_r-rmZa674EBl2sFcuM7cNnI7CZruA4yYjl5NI1pZFkI4Zc7Ukio74nX9z5wxkl7FtuzxXNo9JzWwJPZBRK4Yl6rA6Z56S/s400/Peacock+hanger+side+1.jpg" width="400" /></span></span></a></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="line-height: 21px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="line-height: 21px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 21px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Companies like HangSavvy are providing a solution to the Fashion Industry to go green and even to the consumers to realise the need of protecting the environment. Their hangers are not only fashionable but are pieces of art. Question is would you go for them? Would love your comments on this one.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 21px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Check out their website for more details @ hangsavvy.com</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 21px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
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</div>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com0tag:blogger.com,1999:blog-3587768035866573903.post-73179138747840823292010-03-06T02:27:00.001+00:002010-03-06T02:31:34.908+00:00CALVIN KLEIN - ATTRACTIVE OR SLEAZY BRANDING?<span class="Apple-style-span" style="font-family: Arial; font-size: small;"><span class="Apple-style-span" style="font-size: 13px;"><object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/VCcurThN6gc&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/VCcurThN6gc&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></span></span><br />
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<span class="Apple-style-span" style="font-family: Arial; font-size: small;"><span class="Apple-style-span" style="font-size: 13px;">SEX SELLS?</span></span><br />
<span class="Apple-style-span" style="font-family: Arial; font-size: small;"><span class="Apple-style-span" style="font-size: 13px;">TAKE YOUR PICK!</span></span>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com1tag:blogger.com,1999:blog-3587768035866573903.post-34071428440229645992010-03-03T22:08:00.005+00:002010-06-29T20:23:04.015+01:00WHAT'S IN A NAME?<div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img height="236" src="http://eyestudioinc.com/images/brands.png" width="400" /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">In a market where 'mass' and 'prestige' collide, is the popularly known luxury goods industry. Uche Okonkwo, (business strategy consultant, luxury industry) says: 'The marketplace would be colourless without luxury brands. Luxury fashion brands are unique, intriguing and special. Luxury fashion provides a means to a lifestyle that is triggered by deep psychological and emotional needs, which is expressed through ingenious products. Luxury brands are now trying to spread their wings in order to cover all classes. A luxury brand to survive has to invent and implement consistent integrated strategies, innovative techniques, management control and constant auditing. As every brand aspires to attain a luxurious prestigious status only a few brands make it. The succesful brand is one that understands the need to constantly innovate and find a balance in becoming timeless. But the question to ask is how do you market a brand as a luxury product when it has to sell items from </span></span><span class="Apple-style-span" style="border-collapse: collapse;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">£20 to £20,000. Where does the luxury bit come in?</span></span></span><br />
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</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div class="separator" style="clear: both; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-hdiM-u8qs9I-IKd9_atTm1E_TS01inL6YKmTGcO3uhRQ3oQziZt3PGJzmUPO7_siE9bCnd2f8ra65Pm7r-aEsKz94WY_vlbobElU-laQfi1iMvXlZICSdqNfzZk1RD9J3UCKSMhoBDWB/s1600-h/6a00d83451ccbc69e20115702746c7970c-400wi.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-hdiM-u8qs9I-IKd9_atTm1E_TS01inL6YKmTGcO3uhRQ3oQziZt3PGJzmUPO7_siE9bCnd2f8ra65Pm7r-aEsKz94WY_vlbobElU-laQfi1iMvXlZICSdqNfzZk1RD9J3UCKSMhoBDWB/s400/6a00d83451ccbc69e20115702746c7970c-400wi.jpg" width="300" /></span></span></a></div><div style="text-align: justify;"><span class="Apple-style-span" style="border-collapse: collapse;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Luxury brands didn't happen by accident. They have been uniquely crafted and created through consistent branding strategies. Why is it that if today Marc Jacobs shows a collection in white it will be the 'in' color or if Karl Lagerfeld decides that cone heels are the way to go the industry will be adopting the trend. The brands have created an image in our minds, an image of trust that whatever decisions they take make the fashion industry move forward. Uche Okonkwo states, 'The strong attachment that luxury consumers have to brands, which often defies logic, is the result of branding.'</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">The core characteristics of a luxury brand are innovation, premium quality, price, brand strength, exclusivity and craftsmanship. It is the number of hours put in to make that perfect Hermes Kelly bag by a single workman. The price of that craftsmanship is the symbol of luxury. A luxury brand strives to create a product for a consumer that satisfies him/her with the quality and service it provides. When you think of shoes you immediately think of Jimmy Choos/Blahniks, if you think of bags, Hermes pops into your head. This is the differentiation quality. All these brands have managed to create a niche for themselves in the market in terms of brand image and name.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img height="400" src="http://www.absolutmaterialist.com/wp-content/uploads/2010/01/1211.jpg" width="372" /></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">One of the strategies of a luxury brand has been to make itself visible in every sector. Be it accessories, garments, home furnishings or even Marc Jacobs designing a dog cage. Its all about expansion and putting your brand name out there. The strategy is to reinforce, recreate and return into the minds of the consumer again and again to build brand loyalty. The name, logo, packaging and presentation; all go in the making of a brand. The luxury brand stands for unmatchable quality and desirable quantity.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijvU88WoTsN7_qX6JS5-_cwl0ldCVh5cEOkjfINpOY8UYbamRke3y0dT3H3eJgZ6iJUz9V_7tQFJA4PGfPLR-Cb44Mx7C4032qi1fNZ01dOQUY384VU_CtXRJOTXDa10tnP4LmMCO1DLl0/s400/MJdogcarrier.jpg" width="400" /></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Let us take the example of Giorgio Armani to study the strategies of a luxury brand. The sole shareholder of the Armani brand, Giorgio Armani has created a name for his brand by penetrating every market segment with his lines. The company stands for its design which is the most important ingredient of fashion and luxury apparel.The individual style of the designer has become crucial in creating and sustaining the fashion brand strategy.</span></span><span class="Apple-style-span" style="line-height: 13px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 13px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="line-height: 13px;"></span></span></span></div><div style="line-height: 150%;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Giorgio Armani with its iconic popularity amongst the elite of the society and the fashion literate segment of the market has followed steps by extending the brand. Today the Armani brand architecture encompasses one corporate brand and five sub-brands, each catering to different sets of target customers and at different price levels.</span></span></div></div><div style="line-height: 150%;"><div style="text-align: justify;"><strong><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">The signature Giorgio Armani line:</span></span></strong><span class="apple-converted-space"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">This is the main collection of apparel that consists of the signature Armani suits, Oscar gowns and so on, which are of the ultra-premium price points and essentially targeting consumers in the 35-50 year old age group.<o:p></o:p></span></span></div></div><div style="line-height: 150%;"><div style="text-align: justify;"><strong><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Armani Collezioni:</span></span></strong><span class="apple-converted-space"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">This is Armani's venture into a slightly lower market segment. This basically caters to the segment of people who aspire to wear Armani apparel but cannot afford the ultimate signature line, or to those who crave to add extra products to their existing portfolios. The Armani Collezioni brand, with a price point of almost 20% lower than the main line, provides an excellent line of affordable fashion.<o:p></o:p></span></span></div></div><div style="line-height: 150%;"><div style="text-align: justify;"><strong><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Emporio Armani:</span></span></strong><span class="apple-converted-space"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></b></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Targeted especially at the young professional segment in the 25-35 year old age group, the Emporio Armani brand provides contemporary designs that are relevant to the target customers.<o:p></o:p></span></span></div></div><div style="line-height: 150%;"><div style="text-align: justify;"><strong><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Armani Jeans:</span></span></strong><span class="apple-converted-space"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">This is the lowest range of Armani apparel. This is to the value segment what the signature line is to the premium segment. Catering necessarily to the young adults in the 18 to 30 year old age group, the Armani Jeans collection provides a trendy yet fashionable and luxurious line of apparel.<o:p></o:p></span></span></div></div><div style="line-height: 150%;"><div style="text-align: justify;"><strong><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">A/X Armani Exchange:</span></span></strong><span class="apple-converted-space"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">This is the licensed brand of chain of retail outlets of Armani fashion house. This serves as the ultimate testimony to the power of the brand. By providing the entire range of its apparels and accessories, Armani Exchange provides customers with the complete feel of the luxurious fashion of Giorgio Armani.<o:p></o:p></span></span></div></div><div class="MsoNormal" style="line-height: 150%;"><div style="text-align: justify;"><span lang="EN-GB" style="line-height: 150%;"><o:p><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> (Data collected from Venture Republic: branding and marketing firm)</span></span></o:p></span></div></div><div class="MsoNormal" style="line-height: 150%;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">They even ventured into confectionaries, resorts, furniture and flowers.</span></span></div></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 13px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 13px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img height="400" src="http://marketing.blogs.ie.edu/archives/rates_armani.jpg" width="301" /></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 13px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 13px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 13px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 13px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Armani's strategy was to make itself visible in every product category so that the consumer </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 13px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">could own atleast one luxury product and then even come back for more. Its pricing was done to attract every kind of segment and consumer class. While it provided haute couture to its high-end consumers it also reached out to the middle class ones. But how positively or negatively is this or was working in their favor. The concept of brand dilution entails that a company enters a new market through possessing strong brand identity in order to earn good profits and to enhance shareholder value by maximizing ROI. So by creating diverse revenue streams it resulted in diluting its image. Armani stands for its quality and name in apparel but by divulging into other streams it has it has reduced its exclusivity by franchising its name to literally everything.So in the luxury market where everything is set apart from the commercial brands like H&M and Zara that sell apparel at lower prices than luxury brands but are as good in quality, where do you find real luxury, if everything is so available? </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 13px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span><br />
<span class="Apple-style-span" style="line-height: 13px;"><span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">(Images courtesy: Google)</span></span></span></span><br />
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</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 13px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Ciao</span></span></span></div>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com0tag:blogger.com,1999:blog-3587768035866573903.post-30948045913140621622010-02-21T02:19:00.005+00:002010-06-29T20:23:34.846+01:00BRANDING GONE AWRY?<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img height="400" src="http://images.trendhunter.com/phpthumbnails/6198_1_468.jpeg" width="388" /></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">While attending a lecture at my University with presiding speaker Paul Hartnett (who basically entertained and shocked us) I pondered over his 'icy' statement about branding. 'Branding is vulgar.' According to him no amounts of branding can help push or create a name for anyone in the fashion industry. Which makes me wonder whether anyone could really survive without branding. </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">In my opinion, everyone is a brand strategist today. A designer/ brand manufactures garments, holds fashion shows and produces ad campaigns. If you don't call that branding, than what is it? No offense to Paul, he might think the industry doesn't need branding but they definitely do. Without a brand strategy, the brand can lose its presence in the market before it even has the chance to say hello to the wardrobe in a consumer's house. </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Why do big brands have to keep revamping and reinventing their brand's image, cause today there are so many options available in the market and loyalty is fading. Consumers can bounce from one alternative to another because there are so many available. In that case, branding is what can keep the product in the consumer's eyes. Then it is up to the product and its manufacturer to deliver quality. I don't believe that solely on branding can make a product sell, as there are a lot of other factors affecting the process. But once the product is ready, branding is a way into the market and into the minds of the consumers. Therefore whichever strategy you pick has to be right on target. The way to a man's heart might be through his stomach, but the way to a shopper's money is through his brain. Branding creates an image in the mind of the consumer to help him/her decide what to choose.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">The fashion industry operates on different models to present itself. Luxury brands have different strategies as opposed to more commercial/easily affordable brands. </span></span><span class="Apple-style-span" style="line-height: 22px;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Daniel Chu, Executive Creative Director of marketing agency Momentum quotes in an article by Gill Linton on, (</span></span></i><span class="Apple-style-span" style="line-height: normal;"><a href="http://www.psfk.com/2009/09/does-the-fashion-industry-know-what-a-brand-strategy-is.html"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">http://www.psfk.com/2009/09/does-the-fashion-industry-know-what-a-brand-strategy-is.html</span></span></i></a><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">)</span></span></i></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 22px;"><span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="line-height: 22px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">“In fashion, we create mystique, and that’s the strategy. The mystique of creative collaborations, the mystique of pop-up shops, the mystique of photography – these are the tools to reframe the context of a fashion brand within culture. To make it more complex, fashion is a culture that thrives on itself, at its root, fashion is and always will be about itself. It creates to impress itself. In other product categories, strategy avoids mystique and relies on clarity. Strategy provides a clear consumer message, or emotional benefit, to products and categories which have no emotional or generational resonance.”</span></span></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 22px;"><span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="line-height: 22px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Daniel Chu brings forward a very valid argument, but then I wonder till what extent to brands go to make themselves visible in the eyes of a consumer. Some can get extremely controversial as well. Branding is good, but some branding might be scandalous.</span></span></span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 22px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">How many people including Paul Hartnett believe that it is vulgar and unnecessary? But the point to bring about here is what did he really mean by vulgar branding.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 22px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Here are some of the most controversial advertisements that have stirred strong public reactions.</span></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 22px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="line-height: 22px; margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img alt="1_sisley The Most Controversial Ads in Fashion History" height="300" src="http://www.debonairmag.com/wp-content/uploads/2007/12/1_sisley.jpg" width="400" /></span></span></span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="line-height: 22px; margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Sisley has delivered consistently provocative ads for the better part of a decade. Whether it’s </span></span><a href="http://adsoftheworld.com/media/print/sisley_fashion_junkie_1" onclick="javascript:pageTracker._trackPageview('/outgoing/adsoftheworld.com/media/print/sisley_fashion_junkie_1');" style="text-decoration: none;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">white residue in their model’s nose</span></span></a><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> or mouth </span></span><em><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">(see above)</span></span></em><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">, you can count on this Benetton Group company to push the envelope.</span></span></span></span></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="line-height: 22px; margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></span></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="line-height: 22px; margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img alt="1_puma The Most Controversial Ads in Fashion History" height="300" src="http://www.debonairmag.com/wp-content/uploads/2007/12/1_puma.jpg" width="400" /></span></span></span></span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="line-height: 22px; margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Puma 2003</span></span></span></span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="line-height: 22px; margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Created immense controversy as a photograph gone awry and tried to imply another meaning</span></span></span></span></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="line-height: 22px; margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></span></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="line-height: 22px; margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></span></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="line-height: 22px; margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img alt="1_dolce_gabbana The Most Controversial Ads in Fashion History" height="300" src="http://www.debonairmag.com/wp-content/uploads/2007/12/1_dolce_gabbana.jpg" width="400" /></span></span></span></span></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="line-height: 22px; margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"></span></span></span></span></div><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"></span></span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: red;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: center;"><span class="Apple-style-span" style="color: white;">Dolce & Gabbana – January 2007</span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: center;"><a href="http://daveibsen.typepad.com/5_blogs_before_lunch/2007/03/dolce_gabbana_g.html" onclick="javascript:pageTracker._trackPageview('/outgoing/daveibsen.typepad.com/5_blogs_before_lunch/2007/03/dolce_gabbana_g.html');" style="text-decoration: none;"><span class="Apple-style-span" style="color: white;">Banned in Italy</span></a><span class="Apple-style-span" style="color: white;">, this Dolce & Gabbana advertisement has been criticized as a glorification of gang-rape. While one can never be sure of D&G’s true intent, the company’s penchant is for controversy. </span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="color: white;">While the industry needs branding, we wonder whether there is at times too much of something. Sex has always sold and will always sell. But sometimes do the techniques cause more of a disaster than a success formula. In that case is Paul right? How much is too much? What are your opinions on that? </span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><span class="Apple-style-span" style="color: white;">(Images courtesy: Google)</span><br />
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<span class="Apple-style-span" style="color: white;">Ciao</span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;"><br />
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<span class="Apple-style-span" style="color: red; font-family: 'Trebuchet MS', sans-serif; font-size: medium;"></span>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com0tag:blogger.com,1999:blog-3587768035866573903.post-41016623780835968252010-02-12T03:17:00.003+00:002010-06-29T20:23:57.296+01:00TALKING THREADS<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF-REvNdUxdi_YHygeQRmpfsub8PN33FtDNgFsuVl9eBiH3cRRG-iExYAMeuVI8Pf_AboAsj6w7tRB2f_LxAJiqkh3J1NHqOssKC7XAIvUZEsQ5MwjvBGxsmFVyE32F5XbYh7C_gUINBHU/s1600-h/Picture+8.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: justify;"><span class="Apple-style-span" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF-REvNdUxdi_YHygeQRmpfsub8PN33FtDNgFsuVl9eBiH3cRRG-iExYAMeuVI8Pf_AboAsj6w7tRB2f_LxAJiqkh3J1NHqOssKC7XAIvUZEsQ5MwjvBGxsmFVyE32F5XbYh7C_gUINBHU/s320/Picture+8.png" width="217" /></span></span></span></a></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Possessing an enigmatic vision for his future label alongside a fierce passion for fashion, Horace NG discusses his view on branding in the fashion industry. Horaces' designs exude a bubbly confidence of a young and upcoming designer. His creations are exquisite, elegant and chic. He feels inspired to make clothes that please his inner vision of beauty and grace. Despite being just a student right now, his clothes reverberate with the experience of a mature designer. </span></span></div><div style="text-align: justify;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div></div><div style="text-align: justify;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">In a previous chat with John McFaul about branding, he stated that 'Advertising entails moving away from reality,' Horace differs on that thought. </span></span></div></div><div style="text-align: justify;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Horace NG: 'Fashion is about aesthetics, branding is about pleasing your customer. We advertise keeping our customer in mind. We advertise what our creativity produces. If our creativity is closed in a box, we will only think of being commercial. I am not commercial, just creative. I am hoping that my consumer will understand that. I plan to make things keeping my consumer in mind. I like creating dreams. Prada and John Galliano create dreams. Their vision is real, never shying away from reality.'</span></span></div></div><div style="text-align: justify;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div></div><div style="text-align: justify;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Horace doesn't go against the fact that branding is an integral part of the fashion industry, but he seems to have a different take on the concept. His believes the fashion process divides itself in two areas. One is the creative process itself of producing a garment/accessory and the other is the business side of it. The creative and the business aspect both require a team of highly motivated people working together to build a name or a brand. Branding professionals aren't and shouldn't be considered as the whole and soul of a brand. It is the mere thought of creating something new, and then giving it life by infusing elements in it, along with then manufacturing it, the model carrying it off, the stage co-ordinators, models, photographers are all part of creating a brand and pushing it forward. At times we give branding so much importance that we tend to let our own creativity undergo a transformation just to please the consumer. There should be a controlled balance in such situations. Designers convey their vision of something beautiful to the consumer and they promise to give them just that. While designing is the cake, branding is the sweet, sugary icing on top. Branding gives shape to their dreams and makes it more accessible to the consumer. It is a link between the creator and the buyer.</span></span></div></div><div style="text-align: justify;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div></div><div class="separator" style="clear: both; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyb6FpxLX35QEQKib6eHx0Kf0yVWEYh2qm7-r6jtbZPpHa-N8_uj9Vjrj6kYXwzMG0wQJNYJipmqyg9PDAcnnI39P1cub28Pz3Jiwo0AgtAd-tpSGar59e1nCEbVTfuXdcfdo9HH2LbI_Z/s1600-h/Picture+7.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyb6FpxLX35QEQKib6eHx0Kf0yVWEYh2qm7-r6jtbZPpHa-N8_uj9Vjrj6kYXwzMG0wQJNYJipmqyg9PDAcnnI39P1cub28Pz3Jiwo0AgtAd-tpSGar59e1nCEbVTfuXdcfdo9HH2LbI_Z/s400/Picture+7.png" width="285" /></span></span></a></div><div style="text-align: justify;"><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Picking up from the point in the discussion where he believed creativity should not undergo a transformation to make oneself commercial. Branding sometimes forces you to do that. In order to make your creations more sale-able designers tend to create garments that will be more acceptable to the mass audience. Luxury brands should be differentiated from commerical brands as both have their own appeal in the industry. It is about the perception these brands exude. If everything was made available to everyone fashion would lose its charm. Lets take into consideration the example of designer Hussein Chalayan, who is the creative director for Puma. </span></span><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">'</span></span></i><span class="Apple-style-span" style="line-height: 20px;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">The Sportlifestyle company PUMA AG and Chalayan LLP, the owner of the Hussein Chalayan fashion brand, announced that Hussein Chalayan has acquired PUMA’s stake in the Fashion Company Chalayan LLP. As the Creative Director of PUMA and being responsible for overseeing design, creation and development of PUMA’s Sportlifestyle collections, Hussein Chalayan would manage the Hussein Chalayan brand independently from PUMA.' </span></span></i></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 20px;"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">(source:</span></span></i><span class="Apple-style-span" style="line-height: normal;"><a href="http://about.puma.com/EN/3/23/23/?news_id=165"><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">http://about.puma.com/EN/3/23/23/?news_id=165</span></span></i></a><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">)</span></span></i></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">According to Horace such collaborations can only bend the designers vision into creating commercial goodies to sell to the mass audience. There should be a balance between how much to sell and how much to create a desire for. </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">"Creation implies self-creation; the making of an aesthetic object implies the generation of the artist."</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> An artist's visions should stay alive even when branding is important to build up your brand.</span></span></div><div class="separator" style="clear: both; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsFlFTtQugjdpWq84pG07cO9YMx8a0falJTI9MJKQOMlUeRc7ppM2YUYOA63-ilVw3CAZSX-jCZwQkexfUnXGOV51KO97fjgyUujUCsk1rz-9k36B7hXZ34e1SdMceLIorzHjBxKnp8ra1/s1600-h/Picture+9.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsFlFTtQugjdpWq84pG07cO9YMx8a0falJTI9MJKQOMlUeRc7ppM2YUYOA63-ilVw3CAZSX-jCZwQkexfUnXGOV51KO97fjgyUujUCsk1rz-9k36B7hXZ34e1SdMceLIorzHjBxKnp8ra1/s400/Picture+9.png" width="400" /></span></span></a></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">I guess at the end of every productive conversation you have a thought picked out from it that you want to explore next. Guess luxury and commercial branding are next on my list.</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Ciao</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">P.S. - A big thank you to Horace NG for his words and time.</span></span></div></div><div style="text-align: justify;"><span class="Apple-style-span" style="color: red; font-family: 'Trebuchet MS', sans-serif;"> </span></div>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com1tag:blogger.com,1999:blog-3587768035866573903.post-44372344275433201622010-02-09T02:01:00.003+00:002010-06-29T20:24:11.868+01:00BRUSH STROKES<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEig0lTX7B0T8N_KdcK0esnKvB-0VTA95H2yxm4LOMl_oJcVPgMlB4XuSCk9-Ol_So0sgWR3FnE8uj8dRFzvignVxJh8AMQuoSpc8EEFxLV9GjRD7kl-mcaBZtvG_3Nb_q5P9gZnk_w4eij9/s1600-h/mcfaul_logo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img border="0" height="155" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEig0lTX7B0T8N_KdcK0esnKvB-0VTA95H2yxm4LOMl_oJcVPgMlB4XuSCk9-Ol_So0sgWR3FnE8uj8dRFzvignVxJh8AMQuoSpc8EEFxLV9GjRD7kl-mcaBZtvG_3Nb_q5P9gZnk_w4eij9/s200/mcfaul_logo.jpg" width="200" /></span></span></a></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span></div><div style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Picasso was in a park when a woman approached him and asked him to draw a portrait of her. Picasso agreed and quickly sketches her. After handing the sketch to her, she is pleased with the likeness and asks how much she owed to him. Picasso replies: "$5,000." The woman screamed, "but it took you only five minutes." "No, madam, it took me all my life," replied Picasso.</span></span></b></div><div style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></b></div><div style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">John MCFaul, founder/director of MCFaul Studio illustrates his love for all things funky through his graphic presentation of the fashion brands he has worked with. It wasn't an easy journey to get to where their studio is today. A talent pool of young designers working towards selling successful branding imagery and design. 'If I wasn't a graphic designer, I would have been a professional cyclist,' he says as he races through his presentation and gives us a brief on his company and how it all began. MCFaul Studio is a design agency that deals with everything from conceptualization, designing, direction, production, post-production to delivery. 'We have worked with many fashion brands but we don't like working with all fashion brands.' Well you don't need to be Einstein to read between the lines once you have had a look at their work. It comes across as a mix of jazz and psychedelic music merged together to create an electricity of ideas infused with radiant colors. Not every brand is that experimental with its image. </span></span></b></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixBSlDC-A4c7Zzo__d8mVtPh8CjhKTNFJ5I-Kz3qKIeiVv9OgcVJsVBeQz1ohBklTrvFOW0dKAHizQZ8cYR__pcKlduz0Vux2R-XWkhyooULzdAbnaEAMrgIpKltkOHT09ywjIhyQ9mu-w/s1600-h/5year-print_blog1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img border="0" height="312" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixBSlDC-A4c7Zzo__d8mVtPh8CjhKTNFJ5I-Kz3qKIeiVv9OgcVJsVBeQz1ohBklTrvFOW0dKAHizQZ8cYR__pcKlduz0Vux2R-XWkhyooULzdAbnaEAMrgIpKltkOHT09ywjIhyQ9mu-w/s400/5year-print_blog1.jpg" width="400" /></span></span></a></div><div style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></b></div><div style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></b></div><div style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">John believes that Branding is a very strong form of communicating what a product is all about. While they brainstorm over what the design strategy of the brand should be the first thing in their mind is what would attract a consumer to this particular product.</span></span></b></div><div style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">For instance, let's take a look at their campaign for Havaianas. Havaianas, or the colorful flip flops that everyone loves to wear had its birth in 1962. It was inspired by the Zori, typical Japanese sandals made of fabric straps and rice straw soles. It is for this reason that the foot-bed of Havaianas have a textured rice pattern, one of its many unmistakable features. It's designs reflect its upbeat mood and its colors exude a vibrant aura. MCFaul Studio represents that fun, crazy, playful vision that it lends to its every campaign, as the brand designs exude that mood.</span></span></b></div><div style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></b></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCCfUJDeWS-agdYu66BJpGENUq-mjaI5vVBXL7OtyjVkfQjQSGX1twlt7WXkfB3RgN3pXnecaQM-3SIKxbOlGdeX-WjxF4jmu8XU3YgU4mt4LPYg-oPKiYYPjwdflopHWORFrdq-nL8kMu/s1600-h/mcfaul1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCCfUJDeWS-agdYu66BJpGENUq-mjaI5vVBXL7OtyjVkfQjQSGX1twlt7WXkfB3RgN3pXnecaQM-3SIKxbOlGdeX-WjxF4jmu8XU3YgU4mt4LPYg-oPKiYYPjwdflopHWORFrdq-nL8kMu/s400/mcfaul1.png" width="311" /></span></span></a><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></div><div style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></b></div><div style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">It's easy to identify with their motto behind their designs; it's hard to ignore what's right in front of your eyes. Their eye catching designs snatch the looker's memory and instantly creates a desire to go into the store and find out what's new on the rack. John believes that branding is a very strong force that pushes a fashion label forward but if the end product doesn't deliver than even the strongest form of branding and design cannot help the brand. But he believes that in advertising we have to move away from reality. Which brings me back to my earlier post on whether branding is the whole and soul of selling a dream to a consumer. A dream that transforms into a transient thrill in a world where even fashionable identities are not permanent.</span></span></b></div><div style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></b></div><div style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Ciao</span></span></b></div><div style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></b></div><div style="text-align: justify;"><b><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">P.S. Check out their website at </span></span><span class="Apple-style-span" style="font-weight: normal;"><a href="http://www.mcfaulstudio.com/"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">http://www.mcfaulstudio.com/</span></span></a></span></b><br />
<b><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">(Images courtesy: McFaul Studio website)</span></span></span></b></div><div style="text-align: justify;"><b><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></b></div><div class="separator" style="clear: both; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZ6Y0pxEW590gyAxn8rjEqR2FZhY8g6ZE7QE2-AvlkbhoYsMtqux7oRtZFMvb0dvVER7qeBW-y3FwOMS3EllboV7jiKCa_gpUGVOQkQBwEFXr74ORpCT6wwI2I92tLMOdShcsbXXqBIt-P/s1600-h/versusrange2_press.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img border="0" height="282" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZ6Y0pxEW590gyAxn8rjEqR2FZhY8g6ZE7QE2-AvlkbhoYsMtqux7oRtZFMvb0dvVER7qeBW-y3FwOMS3EllboV7jiKCa_gpUGVOQkQBwEFXr74ORpCT6wwI2I92tLMOdShcsbXXqBIt-P/s320/versusrange2_press.jpg" width="320" /></span></span></a></div><div style="text-align: justify;"><b><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span></span></b></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><b><span class="Apple-style-span" style="color: red;"><br />
</span></b></span></div>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com0tag:blogger.com,1999:blog-3587768035866573903.post-11375121586700784962010-02-03T22:05:00.002+00:002010-06-29T20:24:28.139+01:00YOUR WISH IS MY COMMAND!<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgs8BR5XArVLO0PaIkCiKaq3tcN0casS05Axms6y7H4FZx-dkJsgafQE5oLO2kgRQysReCM7blevAihU97WoIZe3hy38Xh3ypbCZU0qie2FGFC8mJ_1cYjAy1cVs3adBZhwQupCCailRMia/s1600-h/tom-ford-eyewear-ad-campaign.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img border="0" height="260" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgs8BR5XArVLO0PaIkCiKaq3tcN0casS05Axms6y7H4FZx-dkJsgafQE5oLO2kgRQysReCM7blevAihU97WoIZe3hy38Xh3ypbCZU0qie2FGFC8mJ_1cYjAy1cVs3adBZhwQupCCailRMia/s400/tom-ford-eyewear-ad-campaign.jpg" width="400" /></span></span></a></div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">'Fashion is a factory that manufactures desire.'</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Bruno Remaury, Fashion Scholar</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">How many of us today think of Fashion as having its own identity. An identity that creates a persona for us who are obsessed with the thought of having a tinge of it in our lives to help brighten our day. That is why when we aren't in the most gleeful of moods; we tend to consider either chocolate or Retail Therapy. We as consumers are willingly seduced by the concept of owning the newest designer scarf or bag on the rack. Fashion insiders might laugh at the thought of us going weak in the knees when entering a store, but that is the truth.</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Fashion in every way has encapsulated us in a web of impulse desire that forces us to consume or experiment every section of it. But in reality who is behind making these designer labels/brands so irresistible. Is it the name tag, the designs that the designer creates, the desire to be up to date with fashion or is there an unseen force behind the rapturous delight that owning a glamorous item creates. Well yes there are various reasons that can be attributed to us falling in love with just the concept of it all, but one major reason behind it is MARKETING or BRANDING.</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">These thoughts occurred to me while reading a book called Fashion Brands by Mark Turngate. I would like to add that along with being an enigmatic book it was one of the major reasons that sparked my interest in the subject of this blog. The Marketing professionals can be compared to a genie holding a magic wand in their hands that create an ideal world for us. A world where everything put on a hoarding or on that magazine cover is not just about being commercial, but it is desirable. </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">There is one name we cannot forget while talking about Fashion Branding and that is Tom Ford. He as a designer not only understood the concept behind it but also executed the strategies that helped improvise on his brand image. Caroline Roitfeld, the Editor of French Vogue was quoted as saying in the book; ' In the history of Fashion, there's definitely a pre-Tom Ford and a post-Tom Ford period. He was one of the first contemporary designers who really understood the power of marketing. He was not a snob about his work- he wanted to sell.'</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Designers are quite aware of the nature of Branding and the magic it waves through the Fashion industry. But we wonder at the thought, that is it really all about the branding. Do fashion brands employ a technique that convinces us to part with our money for a transient thrill. Bruno Remaury quoted: 'Traditional marketing is based on need. You take a product that corresponds to an existing demand and attempt to prove that your product is the best in its category. But Fashion is based on creating a need, when in reality, there is none.'</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">After reading this I fell into a conflict with my mind and heart. If we think practically would this be the actual truth, that Branding is the magical force, or is it in our heart the desire to want something out of our own cravings. What is the craving created by. I'm yet to decide.<o:p></o:p></span></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">But the question I want to ask is, the wish or desire that Branding create, does it help us in any way or is it just about emptying our pockets into a world where nothing is constant, not even identities.<o:p></o:p></span></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
</span></span><span class="Apple-style-span" style="color: white;"> </span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><o:p><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">Ciao</span></span></o:p></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;">P.S. = Trying to gather my thoughts for now on this one!</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><o:p></o:p></span></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJ25IVvovEdWn1tNwfAT4egTUgs5leCyc1YWPGnPMcJNyH_-1iKsra77G0r7F1Wm8bkc1f3L1Q805mF_JojJ_yO2iyDkMlX3virRE7NySHXm1DrYbtPjL-CMHddAT8BdTza-Fkqk6piSbw/s1600-h/feelgood-797129.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJ25IVvovEdWn1tNwfAT4egTUgs5leCyc1YWPGnPMcJNyH_-1iKsra77G0r7F1Wm8bkc1f3L1Q805mF_JojJ_yO2iyDkMlX3virRE7NySHXm1DrYbtPjL-CMHddAT8BdTza-Fkqk6piSbw/s400/feelgood-797129.jpg" width="400" /></span></span></a></div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="color: white;"><br />
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</div>Gunjan A.http://www.blogger.com/profile/08384690855237523167noreply@blogger.com1