In the 21st century, where everything has become super fast paced, every moment of your life seems to jet speed through time. But when hands unite over the world for the greater good of mankind in need, it reminds you that there is time for kindness. Hailing from India, I have seen a herd of celebrities including Richard Gere, Julia Roberts, Brad Pitt, Angelina Jolie and even Lindsay Lohan, flocking to many parts in my country trying to help out people in need. Some do it asking for nothing in return, and some specifically do it to get media attention. I have nothing against celebrities wanting to work for a good cause, but splashing it all over the headlines, makes it a bit much at times.
Well moving away from the headline wannabes, what we love is when hands unite 'fashionably.' The fashion industry on a whole have always done their bit to promote causes and help people in need for charity and another brand adds the charity feather to its hat. Coach Inc., a leading brand house famous for designing bags, footwear, watches, fragrances, leather accessories, jewellery etc. has launched a new collection of Star Totes. 50 celebrities have designed bags for the brand for charity purposes. They include, Mischa Barton, Eva Longoria, Naomi Watts, Julianne Moore, Kristen Stewart, Eva Mendes, Jennifer Aniston, Jessica Alba and a few other big names of the glam industry. We have always been fascinated with what celebrities donne on the red carpet and their fashion becomes our fashion. It would be fascinating to see how far people would go to buy these bags. I mean, if you have a look at them they look more like kindergarten kids drawing on a blank canvas, but then that's my opinion. Some people might go for them just because of the value attached with a name. Well that is what branding is all about in any case. The name and logo matters the most.
Designed by Mischa Barton
Designed by Jennifer Aniston
Designed by Jessica Alba
Designed by Cameron Diaz
Designed by Eva Longoria
Designed by Charlize Theron
Designed by Fergie
Designed by Kristen Stewart
(Pics courtesy: www.stlyefrizz.com & Google)
In celebration of the opening of its first flagship store in Shanghai, the brand asked celebrities to design the totes in order to provide aid and help out the Jackie Chan Almsdeed Foundation. The totes would be auctioned off online till May 13th but also would be available in select outlets. To get more information on how to buy them. visit this site http://china.coach.com/online/handbags/genWCM-14001-14500-cn-/Coach_CN/static_pgs/star_totes.)
The Jackie Chan Almsdeed Foundation was opened around 20 years ago and works to further the cause of helping children and the elderly in China. The fondation has already successfully managed to open schools, and has provided for the fees, school books, uniforms etc. It also raised millions of dollars to help underprivileged children and donated wheelchairs, warm clothes and utilities to the elderly. Since the organisation works towards such a good cause a collaboration with a brand isn't a bad idea to raise funds.
So its an appeal to all the fashionistas out there to have a look at these designer-celebritiy goodies to invest in this Spring. After all its for a fashionably good cause.
Visit www.coach.com to check out more of their collections.
Ciao
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